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Recently, Avatr Technology held a delivery ceremony at its Singapore store. Nobel Prize in Physics laureate and graphene discoverer Konstantin Novoselov officially received the Avatr 07 car keys, becoming the 100,000th global owner of this model. This special delivery not only witnessed a sales milestone for Avatr 07, but also represents the recognition of Chinese high-end smart electric vehicles by the world's top tech circles, marking a significant step in the global high-end layout of Chinese new energy vehicles.
The connection between Novoselov and Avatr began with a trip to Chongqing in May this year. After experiencing the vehicle on-site, the highly recognizable original exterior design, comfortable cabin space, and smooth, natural intelligent interaction convinced him to purchase this model. This is also the first Chinese brand car in his life. At the delivery site, he stated directly that the vehicle combines cutting-edge technology texture with luxurious driving and riding experience, perfectly fitting his usage and aesthetic needs. This comment also intuitively confirms that Chinese new energy vehicles have long since shaken off the past low-end stereotypical image, achieving a comprehensive leap in design, intelligence, and quality.
As the brand's flagship urban luxury smart SUV, the Avatr 07 has established a foothold in domestic and foreign markets relying on integrated product strength. Complete intelligent driving, HarmonyOS intelligent cockpit, and a reliable safety system constitute core competitiveness. Within a short period, global deliveries broke through 100,000 units, directly driving the Avatr brand's overall cumulative sales to exceed 260,000 units, becoming a core volume model supporting the brand's overseas expansion. In the Singapore market, Avatr adopts a pricing strategy benchmarked against international luxury brands, with the model's starting price surpassing 1 million, facing direct competition with mature luxury cars locally. Since entering Singapore in July 2025, the brand has partnered with local high-end automotive groups to build a comprehensive offline store network and localized after-sales service network. Prior to this, political figures and royal members from multiple countries have chosen Avatr models, and high-end circle influence continues to expand.
Looking at the global market, Avatr's business map has already covered 43 countries and regions. Southeast Asia, the Middle East, and Europe are key areas of in-depth cultivation, with overseas channels and service systems steadily landing. According to the brand's long-term development plan, by 2030, Avatr will complete market layout in over 110 countries and regions, continuously optimizing products and supporting services according to regional needs, and steadily promoting the implementation of its globalization strategy.
From the breakthrough of 100,000 units sales to the active choice by a Nobel laureate, dual good news confirms the feasibility of Avatr's "Global New Luxury" route. For a long time, the overseas high-end automotive market has been dominated by overseas traditional brands, with Chinese electric vehicles mostly breaking through with price-performance ratio, while Avatr has carved out a differentiated path, entering the global luxury track relying on self-developed technology, original design, and high-end services. The recognition of top scientists is an authoritative endorsement of the Chinese automotive industry's technological innovation capability by the international market, and will further help the brand broaden the overseas high-end user circles, allowing Chinese smart electric vehicles with both technology and luxury attributes to gain more voice on the global stage.
