The BJ30 Traveler 150,000th unit production off-line and Highlight Edition launch press conference was recently held at the BAIC Zhuzhou Super Factory. The all-new annual version BJ30 Traveler Highlight Edition has launched, positioned as a light off-road SUV, with comprehensive upgrades in appearance, performance, and experience.
Officially launching a major series-wide 30,000 Yuan exclusive trade-in benefit, BJ30 Traveler super trade-in price starts as low as 69,900 Yuan; meanwhile, the all-new annual model BJ30 Traveler Highlight Edition officially enters the market. This light off-road SUV designed to balance city and wilderness has achieved all-round upgrades in exterior styling, off-road capability, and interior driving experience, with the new car super trade-in price starting at 82,900 Yuan.
Beijing Off-road has created the industry-leading "Three-Electric Four-Wheel Drive Six-Mode HEV Hybrid Architecture", and applied it to the BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese "Boxy" SUV category. The three-engine power consists of a hybrid-exclusive engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time energy replenishment, and instantaneous power burst; the intelligent four-wheel drive response speed reaches 30 milliseconds, capable of bursting peak torque in 0.5 seconds. Six modes can automatically select the optimal working method, keeping power in the best state at all times. Combined with energy central lock, four-wheel electronic limited slip, and Smart Electric ATS all-terrain control system, it easily handles scenarios like mud and sand.
The BJ30 Traveler features a three-row seven-seat layout, boasting a 2,820 mm ultra-long wheelbase, 66% ultra-high efficiency rate, and a 1,496-liter ultra-large trunk. Folding the rear seats flat instantly creates a 1.92-meter large bed. The B-Class "Boxy" ultra-wide third-row space allows even 1.8-meter tall adults to sit comfortably. The whole car has 38 storage spaces, ensuring all personal items have dedicated spots.
The BJ30 Traveler achieves saving money, time, and worry. Recently, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved fuel consumption not exceeding 5 liters per 100 km in each country, with a range of over 1,000 kilometers on a single tank. No need to find charging piles; just refuel and go, saving dozens of hours of energy replenishment time annually. Additionally, the first owner enjoys a lifetime warranty for the whole vehicle, with no high-voltage battery pack safety hazards, convenient maintenance, and abundant parts.
On the occasion of the 150,000th unit off-line, Beijing Off-road launched the all-new version — BJ30 Traveler Highlight Edition. Building on "Super Wild, Super Big, Super Saving", it achieves comprehensive upgrades in appearance, performance, and experience.
In terms of appearance, the BJ30 Traveler Highlight Edition adopts a classic "Boxy" design, seamlessly blending a rugged aura with exquisite lines. Its unique five-arc star ring through-light group is eye-catching and stylish. The full set of electric sense trendy modification kit, exclusive star ring wheels, and front and rear matching color sports bumpers show full passion and freedom. The brand new orange interior and metal texture trim plates outline layers and quality, highlighting a warm and substantial heritage.
The BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life 3 times that of ordinary batteries. It features Porsche-sourced turbocharging technology, achieving a 99% whole-vehicle charging efficiency. The rear motor power has been upgraded from 55 kilowatts to 70 kilowatts, ensuring timely response for ramp merging, intersection starting, and emergency avoidance.
Compared to ordinary SUVs, the BJ30 Traveler has a higher body with a wider field of view. It also includes seat heating, ventilation, steering wheel heating, and more, providing thoughtful comfort. The system can sense raindrops and auto-close windows. The 64-color ambient lighting dances to the music rhythm, giving you a space to enjoy soothing emotions.
Beijing Off-road's double-action layout this time is precise: On one hand, the 150,000th unit off-line proves the BJ30 Traveler has firmly established itself in the entry-level light off-road market, accumulating a huge user reputation. On the other hand, the large trade-in subsidy, the launch of the all-new Highlight Edition, plus the hard-core testing of a live 150,000-kilometer real-vehicle disassembly, uses a low price threshold to target the home car-buying group, while using real vehicle conditions to alleviate consumer concerns about the durability of domestic cars.
