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October, 212 Off-road made its debut at the 2026 Paris Motor Show, launching the all-new 3-door T10 model and the first mid-to-large SUV X03 for the global market. According to reports, T10 is set to launch at the Guangzhou Motor Show in November, completing its market entry, further enriching the product matrix and supporting continuous brand development. 212 Off-road, with a more complete product system and localized operational strength, is further opening up domestic and international markets, allowing the world to witness the strength of Chinese hard-core off-roading.
Product strength is the most solid foundation for brand development. 212 Off-road relies on two major technical platforms, "Knight" and "Expedition", continuously perfecting the hard-core off-road product spectrum, accurately adapting to market environments and needs in different global regions. This time, 212 made its dual vehicle debut at the Paris Motor Show, launching the first 3-door T10 from the Knight platform and the first mid-to-large SUV X03 from the Expedition platform to the global market. This is another important measure for 212 Off-road to advance its globalization strategy after the Middle East launch.
As a short-wheelbase 3-door model highly anticipated by off-road enthusiasts, the T10 features a compact body with a 2570mm wheelbase, a front and rear solid axle plus non-load-bearing body structure, possessing excellent off-road durability and torsion resistance, with outstanding passability in complex wilderness terrain, while also being flexible for city driving. The factory removable roof, reserved expansion interfaces, and variable rear seat space highly adapt to diverse scenarios such as off-road enthusiast modification and outdoor exploration. While showcasing on the overseas stage, the domestic market is also hitting the accelerator for product launch. After the global launch at the Paris Motor Show, the T10 is about to complete its domestic market launch, and will land at the Guangzhou Motor Show at the end of November, achieving bidirectional linkage between domestic and international markets.
As the heavyweight model from the Expedition platform launching first, the X03 has a length of over 5 meters and a wheelbase approaching 3 meters, offering diverse power choices including diesel and hybrid, equipped with mechanical 4WD and three differential locks, possessing 850mm wading depth and 100% limit climbing ability. The 70/30 split tailgate combined with smart interaction configurations balances loading practicality with multi-scenario applicability.
Facing differences in climate, road conditions, and driving habits around the world, 212 Off-road has further refined the adaptation of export models. Facing the Middle East's perennial high temperatures above 40°C and complex road conditions like Gobi desert, 212 spent 18 months testing on-site, specially optimizing performance such as air conditioning cooling efficiency, engine heat dissipation modules, and off-road tire grip; combining European users' needs for low-end torque burst and long-distance range, the T01 diesel version was launched. This targeted improvement ensures the vehicle remains stable and reliable in different regional environments, allowing the product to truly adapt to real off-road road conditions.
Accelerating Global Layout, Supporting Long-term Overseas Market with Local OperationsFor 212 Off-road, globalization is not just product export, but also achieving localized operations through channel, service, production, and brand synergy. In 2025, 212 debuted as a support vehicle for the Han Wei Team at the Dakar Rally, and participated in the Italian Mille Miglia classic car rally. That same year, it landed at the Munich Auto Show, completing its first appearance at an overseas international auto show, and signed with European dealer group IndiMO, opening a new chapter of the globalization strategy. Subsequently, 212 held a brand globalization strategy launch event in Dubai, displaying product planning and localized ecosystem layout to the Middle East and global markets. This year, it also appeared at the Indonesia Motor Show and the France Paris Auto Show. 212 has always conveyed the power of Chinese hard-core off-roading on the world stage.
Currently, 212 has established overseas subsidiaries and offices in the UAE, Mexico, Indonesia, etc., and laid out 9 global parts center warehouses, deeply aligning with local markets and improving response speed; simultaneously promoting global KD network construction, multiple KD semi-knocked-down assembly projects have been landed in the Middle East, Southeast Asia, and Central Asia, and plans are in place to expand localization capabilities to regions like Latin America and Africa, improving regional delivery efficiency to achieve long-term development of brand localization.
Participating in this Paris Auto Show is another important measure for 212 to advance its globalization strategy, also creating an opportunity for the brand to further expand the European market and strengthen communication with global users and industry partners. 212 Off-road plans to establish a Spanish subsidiary in 2026 as an important fulcrum for European regional operations and services, promoting localization in sales, after-sales, parts, user service, and other links. At the same time, 212 plans to promote the signing of the European KD project cooperation memorandum, gradually expanding localized production and industrial synergy capabilities.
Over 60 years of off-road inheritance is not only deep heritage but also a new starting point. Following the Paris Auto Show, the T10 will also land at the Guangzhou Auto Show, launching domestically, achieving simultaneous progress of overseas and local markets. Upholding the brand mission "To explore deeply for passion, to create happiness for those who love", 212 Off-road, with dual-platform technology as the foundation and localized operations as the path, continues to connect global off-road enthusiasts, conveying the unique charm of Chinese hard-core off-roading to the world.
