BYD Deepens Investment in Youth Football, Empowering Football Youths to Shine on the Green Pitch with a Long-Term Approach

On the evening of October 24, at Beijing Workers' Stadium, the 2026 Dongrun Cup National Youth Football Final and Award Ceremony concluded successfully.

Tsinghua University High School defeated Shijiazhuang No. 2 Middle School Experimental School 2-0, taking the championship. As a top strategic partner of the Dongrun Cup, BYD witnessed the vast number of school football youths shining with pure football brilliance on national-level professional venues.

Beijing Workers' Stadium is not only a landmark for professional events

Before the finals, 22 school teams selected from over 20 provinces and regions nationwide, from 352 schools, gathered in Beijing, starting the tense single-elimination tournament to compete for finals spots. Finally, two teams, Tsinghua University High School and Shijiazhuang No. 2 Middle School Experimental School, realized their dreams playing at this professional-level venue, the Beijing Workers' Stadium.

As a top strategic partner of the Dongrun Cup, this time BYD, together with the Dongrun Public Welfare Foundation, brought school football youths onto the Beijing Workers' Stadium. Usually, everyone is used to seeing professional powerhouses and big-name stars at this venue. This time, ordinary high school students were running, fighting, and receiving awards on the field. This scene itself conveys a notion: top-level venues are not exclusive to a select few.

Ordinary youths who love football can also seriously complete a campus football final under the same specifications of the venue and lights. The fact that countless ordinary children play football deserves to be taken seriously. What campus football lacks is not just one highlight match, but the opportunity to be continuously seen and supported. Only when social forces constantly join in, letting more people care about football, care about youth football development, and respect the laws of football development, will Chinese football have hope and future.

After the match, Kong Dongmei, Founder and Chairman of the Dongrun Public Welfare Foundation, and Li Yunfei, General Manager of BYD's Brand & PR Department, presented awards for Best Goalkeeper, Best Scorer, Best Player, and Champion, Runner-up, and Third Place. For the participating teams, this is also a rare venue experience; for campus football, it is even more a successful sample of resource and platform docking.

From Overseas Exchange to County Campuses, The Investment Path is Changing

BYD's support for youth football is not limited to this match. Under its "Football Youth" main IP, support objects include projects like "Chinese Youth Footballers", "Audition for the Future", and it also covers mountainous campus schools or clubs in remote counties such as Xinjiang Yili, Shaanxi Ningshan, Guizhou Xingren, Puan, Yuanbao.

Since 2024, BYD has continuously organized Football Youth to go to Germany, Japan, Spain, Thailand, Italy, Brazil, Mexico, with over 200 person-times exchanging and training with top overseas clubs, and taking them to top venues like the Euro Cup and World Cup to broaden their horizons. Meanwhile, they also took car owners to do charity, delivering supplies to children who love football in remote areas like Xinjiang and Guizhou.

This time partnering with the Dongrun Public Welfare Foundation, BYD's investment further sinks into the broader grassroots campus market, supporting the Dongrun Cup National Youth Football League, focusing on ordinary high school campus teams, and making up for shortages in grassroots football resources. In other words, it is not just supporting a minority of talented players, but balancing elite elevation and campus popularization.

Respecting the growth laws of youth football, the path is actually quite clear: on one hand creating opportunities for promising children to go abroad and exchange with overseas strong teams, broadening horizons; on the other hand building venues into county campuses, letting the seeds of football take root and sprout in more children's hearts. This approach that both focuses on elite elevation and balances campus popularization has injected new vitality and hope into the development of Chinese youth football, and also allows more football youths to shine with pure football brilliance on the field.