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On Nov. 6, Geely Galaxy hosted the Global User Music Carnival and Geely Xingyuan Million Delivery Fan Benefit Release Event in Hangzhou. Within 24 months of launch, cumulative sales of Geely Xingyuan broke 1 million units, making it the fastest NEV globally to achieve 1 million sales. On the same day, the new models of the Xingyuan STAR Limited Edition Series, STAR Ace and STAR Chill, were launched with a limited-time benefit price of 88,800 yuan, and the Million-User Fan Benefit Rights were launched simultaneously.
What is the concept of 1 million units? On average, less than one car is sold per minute. In the A0-class pure electric small car market, the weight of this number is worth looking closely. Launched in October 2024, it won the sales champion title for all categories in the Chinese auto market in 2025. In the first half of 2026, cumulative sales reached 249,418 units, a YoY growth of 21%, reclaiming the title of the most popular car in the Chinese market. The pace in the second half of the year continued to accelerate, with monthly sales in August and September continuously breaking 60,000 units, and sales in October breaking 70,000 units, setting a new all-time high for a single month. Without brand, energy, or class limitations, ranking first as a sales champion without qualifiers indicates that the user base of this car has moved beyond the single persona of "first-time buyers with limited budget" and entered a broader mainstream consumption segment.
Performance in overseas markets provides another dimension of observation. Xingyuan has landed in more than 30 countries globally, ranking TOP 2 in exports of Chinese NEV hatchbacks in H1 2026. Thailand EV sales champion, Egypt A-B class pure EV sales champion for two consecutive months, Mexico top 2 in all-category pure EV for three consecutive months, and Australia H1 2026, champion Hatchback EV sales for two consecutive months after launch. These market distributions share a common characteristic: they are mostly not emerging markets relying on low prices for volume, but regions with mature car consumption habits and clear requirements for product quality and safety standards. For an A0-class pure electric small car to stand firm in these markets, it relies not just on the cost-performance ratio on the spec sheet, but on the reputation for reliability after long-term use.
Reliability is exactly the most noteworthy information in this launch event. Geely Xingyuan, in joint with CATARC, conducted actual tests on an in-service user vehicle driven 220,000 km. Under comprehensive road conditions with eco mode on and AC off, the realized range achievement rate of this car was 99.7%. The moose test score was 78.1 km/h, better than most new cars in the same class. After 6 major battery extreme serial tests, the battery health was 91.19%, far exceeding the national standard of 70% at 200,000 km.
The significance of these data lies in that they answer the one question most concerning A0-class pure electric small car users: after a few years of driving, can this car maintain its original state? Range degradation, loose chassis, and battery safety are the most common pain points in long-term use of small EVs. The test of a 220,000 km in-service vehicle is more persuasive than any lab new car test, because it does not test design limits, but rather manufacturing consistency and long-term durability.
From an industry perspective, the A0-class pure electric small car market has experienced a transition from "low-price commuting" to "quality travel" in the past few years. Early products focused on range and price as core selling points, and consumer expectations for space, safety, and intelligence were not high. However, as young users became the main buyers, their demand for small cars has upgraded from "sufficient" to "good to use"—design must have recognizability, space must be able to carry, intelligence cannot be absent, and safety cannot be compromised.
Xingyuan's entry point is precisely this round of consumption upgrade: rear-engine rear-drive layout, multi-link independent suspension, Lotus tuning, CATL cells, Shendun Battery Safety System. These configurations are not common in A0-class small cars, but they determine the experience ceiling for the vehicle in long-term use. The achievement of 2 million units in 2 years indicates that consumers in the A0-class market are willing to pay for quality, on the condition that the product can make quality perceptible and verifiable.
Xingyuan after 1 million units faces changing problems. Initial rapid growth could rely on category dividends and differentiated positioning, but when the base expands to the 1 million level, subsequent growth will depend more on the pace of product iteration, the depth of user operations, and the efficiency of overseas market expansion.
The launch of the STAR Limited Series and Fan Benefit Rights is using personalized configurations and user benefits to maintain product freshness; "Our Xingyuan" Charitable Project Season 3 entering Yunnan Wa Mountains is using brand storytelling to build emotional connection with users. Whether these actions can support the next 1 million units depends on whether Xingyuan can, while maintaining stable quality, continuously respond to changes in user demand. Speed has been proven, but durability needs more time to verify.
