On June 2, Amap and the Singapore Tourism Board signed a strategic cooperation memorandum in Beijing. Both parties will jointly create the first overseas national tourism board co-created cultural and tourism list — "Singapore Street Ranking List", while Amap's self-developed Flight Street View technology will also launch overseas for the first time. This cooperation aims to respond to the new trend of China's outbound travel market transforming from "check-in style" to "immersive style", providing more authentic and localized destination information for independent travelers.
According to Singapore Tourism Board data, China-bound visitors to Singapore reached 3.1 million in 2025, and Amap users visiting Singapore-related locations also exceeded 3 million during the same period. After the China-Singapore visa-free policy took effect in 2024, multiple airlines added routes to Singapore in second and third-tier cities, and the outbound willingness of residents in emerging cities rose significantly. At the same time, tourists' travel preferences are also changing: During this year's May Day holiday, among the top 10 attractions in Singapore, natural ecology accounted for 5 spots. The popularity of immersive experiences such as Night Safari and Gardens by the Bay has surpassed traditional landmarks. Tourists tend to delve deeper into communities and explore stories at street corners, rather than just chasing internet-famous check-in spots.
Facing this structural change, authentic word-of-mouth recommendations from peers have become crucial. Ms. Ou Yan Mei, Director of the Singapore Tourism Board, stated that the cooperation between the two parties is not only to let more Chinese tourists discover the charm of Singapore, but also hopes to guide them to experience the stories, tastes, and culture hidden in street corners, implementing the "Singapore, It's Just Fun" marketing theme.
The core product of this cooperation, the "Singapore Street Ranking List", is based on Amap users' real on-site visit data. Currently, it includes eight sub-lists such as Must-Visit Attractions, Must-Stay Hotels, Must-Eat Restaurants, and Must-Shop Shopping, etc. The new version of the list co-built by both parties will be more vertical and segmented, covering seven travel preferences such as Photo-worthy Spots, Outdoor Healing, and Local Life, etc. The list is entirely based on real user choices for recommendations, aiming to provide trustworthy and practical content, helping tourists discover a more three-dimensional Singapore.
Amap Flight Street View technology landed in Singapore simultaneously. Based on self-developed spatial intelligence, this technology presents scenic spots, hotels, districts, and restaurants in 360-degree panoramic view, allowing tourists to intuitively judge whether the destination meets expectations before departure. Before signing, this technology has started pilot programs at major landmarks and scenic spots in Singapore. Merlion Park, Sentosa Island, Universal Studios, Gardens by the Bay, Singapore Zoo, Jewel Changi, and other spots, as well as some listed restaurants and hotels, have been covered. This is the first time this technology is applied overseas.
Amap CEO Guo Ning stated: "Authenticity is the best recommendation — this point is universal worldwide." This cooperation represents deep collaboration between a domestic travel service platform and an overseas national tourism board in terms of data sharing, content co-creation, and technology output. As China's outbound travel market accelerates its shift from group tours to independent travel, how to provide trustworthy and personalized local information has become the key for destinations to compete for tourists. The trial of the Singapore Street Ranking List provides a referenceable sample for other overseas destinations.
