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On September 22nd, the all-new QQ3 Modern Edition was officially launched. This press conference, gathering brand spokesperson Sun Li, talk show host Feng Zihao, and Bu Jingyun, not only completed the official debut of the new car but also brought a new custom version and a comprehensive car purchase rights plan for this best-selling premium pure electric small car.
Relying on the market reputation and global layout advantages accumulated by the all-new QQ3, the launch of the Modern Edition has further enriched the series choices. At the same time, targeted car purchase policies have brought tangible benefits to potential consumers.
Solid Market Foundation, Eye-Opening Global Sales Data
The launch of the all-new QQ3 Modern Edition is not a single product iteration, but based on the market sedimentation of the model's long-term popularity. Data shows that the all-new QQ3 market heat continues to climb. In August this year, the monthly sales reached 19,103 units, a month-on-month increase of 64.07%. By now, it has achieved consecutive 5 months of sales exceeding 10,000, and the domestic market recognition continues to rise steadily.
Overseas markets also maintain a steady expansion trend. After the model went on pre-sale in overseas markets such as Thailand and Indonesia, order volume quickly broke through 20,000 units. Currently, the cumulative orders of the all-new QQ3 domestically and overseas have broken 100,000 units. Looking at the brand's overall volume, the QQ series cumulative sales exceed 1.6 million units, product coverage spans over 100 countries and regions. It has already formed a dual-development pattern of domestic hot sales and overseas implementation, also laying a solid foundation for the market promotion of the Modern Edition model.
From the user structure perspective, the audience characteristics of the all-new QQ3 are clear. As of August this year, female users accounted for 56%. Core users are mainly self-pleasing consumption groups who pursue life texture and pay attention to car usage experience, while also including diverse groups such as modification enthusiasts, outdoor travel users, and essential need for intelligent experience. The richness of the user circle also confirms the wide adaptability of the model's application scenarios.
Clear Pricing System, Explicit Segment Purchase Thresholds
The all-new QQ3 Modern Edition launched this time is a special custom version. Only one configuration model is released for the whole car. The pricing system is simple and transparent. Differentiated prices are set for different car purchase groups, with no complex selection thresholds, making it convenient for consumers to choose according to needs.
The official guide price of the new car is 88,900 Yuan. At the same time, an exclusive rebuy price is launched for old Chery users, with a rebuy price of 86,900 Yuan; for users with old car trade-in needs, an exclusive trade-in price of 83,900 Yuan is set. It is worth noting that the rebuy subsidy and trade-in subsidy policies cannot be used simultaneously. Users can choose the best plan according to their own car purchase conditions. Compared with the ordinary model, the Modern Edition focuses on retro custom style. Exclusive design and customized configurations make the model positioning more inclined to exquisite personalized commuting. The pricing system also accurately matches its segmented positioning.
Four Exclusive Car Purchase Rights, Comprehensive Interpretation of Incoming Benefits
To reduce user car purchase and usage costs, the launch of the all-new QQ3 Modern Edition simultaneously launches four limited-time car purchase rights, covering dimensions such as financial loans, later car usage, upgrade services, and installation benefits. It practically reduces the pressure of car usage throughout the cycle. The specific rights details are as follows.
Product and Quality Support, Focusing on Differentiated Premium Attributes
The all-new QQ3 Modern Edition adopts Neo Retro modern design concept, exclusive Modern Era, Anne Pearl two color schemes, matching full wrap same color paint process, Time Badge wheels and other custom designs, forming differentiated visual style. In core product power, the model has thirteen same-level unique configurations and thirteen same-level leading configurations, covering core dimensions such as intelligence, safety, space, and power.
In terms of safety, the new car is equipped with 1300 MPa integrated hot-formed door rings, 82% high-strength steel body, six-dimensional electric safety certification, and rhinoceros battery liquid cooling system; in terms of intelligence, it is equipped with 8155 chip, 15.6-inch 2.5K central control screen, 100+ full-scenario automatic parking functions; in terms of practicality, it is equipped with 70L intelligent electric front trunk, dual intelligent soft light makeup mirrors and other special configurations, fitting urban commuting, daily commuting and other diversified needs.
In terms of quality, the all-new QQ3 has gone through global 9 major regions, 44 countries road conditions test, whole vehicle cumulative verification mileage over 3 million kilometers, single vehicle test vehicle highest mileage over 300,000 kilometers, and completed over 1,000 items virtual and compliance verification. Stable systemized quality also provides reliable guarantee for users' daily car usage.
Auto Fashion: All-New QQ3 Modern Edition Focuses on High Cost-Performance Commuter Choice
The launch of the all-new QQ3 Modern Edition is an important step for QQ brand to deeply cultivate the premium small car market and promote global layout. Relying on the model's solid market sales foundation, mature global quality system, matching clear and transparent pricing and all-round car purchase rights, the new car accurately targets young consumption groups pursuing exquisite, self-pleasing, and practical. For consumers who want to get into a personalized pure electric commuter small car, limited-time finance, trade-in, and maintenance benefits effectively reduce car purchase and usage thresholds, it is a high cost-performance choice worth paying attention to at this stage.
