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On September 22, the all-new QQ3 Modern Edition officially launched. The official guide price is 88,900 Yuan, the additional purchase price is 86,900 Yuan, and the time-limited trade-in price is 83,900 Yuan. Starting from today, buyers can enjoy four launch gifts: Relaxation Gift, Companionship Gift, Peace-of-Mind Gift, and Surprise Gift. This includes a free factory Wind Trace Racing Graphics decal for time-limited orders, as well as up to 5,000 Yuan in renewal subsidies, up to 70,000 Yuan for 36 installments at 0 interest, lifetime warranty for the whole vehicle, and multiple other benefits. This brings users a more attractive modern mobility choice, while also demonstrating the manufacturer's full sincerity.
The launch of this Modern Edition belongs to the top-level series within the QQ3 lineup, focusing on the trendy vibe for young and fashionable crowds. From the launch event site, one can feel a strong young atmosphere, with personalized modifications, trendy displays, Polaroid check-ins, lifestyle experiences, etc., presented collectively, creating a happy site that can be watched, played, and interacted with. While freezing happy moments, it allows the product value of the all-new QQ3 Modern Edition to be perceived more intuitively, and further showcases the youthful temperament of the QQ brand.
From the six modified car versions displayed on site, including Chinese Style Compact Car, California Holiday, Kitty Car, Hand-painted Car, Urban Safari, and Outdoor Mountain Tour, it conveys the product temperament of QQ3 'Playable, Modifiable, Co-creatable'. The site also kicked off the atmosphere first with an Opening Show and stand-up comedy performance. 'Happiness Sharer' hosts: Feng Zihao, Bu Jingyun, and Island Master were invited to appear, using hilarious humor and life-oriented observations to tell QQ user stories and car usage fun, making happiness the most distinct background of the launch event.
From a product perspective, the biggest change of this QQ3 Modern Edition comes from the exterior design. The new car takes the Neo Retro design concept as the core, blending classic modern elements with high-end manufacturing processes. 6-layer 2K High-Texture Paint from the same supplier as luxury cars, Modern Era and Anne Pearl exclusive color schemes, combined with Time Badge wheels, Wind Trace Racing Graphics, Retro White front and rear bumpers and other exclusive designs, further strengthen the vehicle's exquisite feel.
In terms of interior, Cloud Velvet Beige interior, Velvet ceiling, and Houndstooth custom textures echo each other, allowing modernity and premium feel to extend from exterior to cabin. Behind the 15.6-inch 2.5K central control screen is the computing power of the 8155 chip, coupled with Carmind AI assistant, making vehicle interaction more natural. 540° panoramic image, 12 ultrasonic radars, 100+ full-scenario automatic parking, and L2 level assisted driving, improve urban car usage convenience; 70L smart electric front trunk supports 8 opening methods, combined with 6.6kW external discharge, further expanding storage, outdoor and other diverse scenarios.
In terms of safety, although the QQ3 Modern Edition is a so-called small car, it has a Fortified Body and Rhino Battery building a peace-of-mind foundation together. Among them, high-strength steel accounts for 82%, and the 1300MPa integrated hot-formed door ring further strengthens the body structure. Rhino Battery is equipped with CATL cells, the whole vehicle passes the CATARC NESTA six-dimensional electric safety certification, the car is small but safety cannot be underestimated.
Since the all-new QQ3 launched, overseas and domestic orders have broken 100,000 units. Among them, August sales reached 19,103 units, a month-on-month growth of 64.07%, selling over 10,000 units continuously for 5 months. As a national small car of a generation, the QQ series cumulative sales reached 1.6 million+, selling well in more than 100 countries and regions domestically and internationally, accompanying a generation of users to start their own travel life. Meanwhile, after the pre-sale launch in Thailand and Indonesia, cumulative orders quickly broke 20,000, forming a dual-line hot sales situation domestically and internationally, further confirming the global market appeal of the all-new QQ3.
In Xiao P's view, QQ carries a national memory of a generation, and also continues happiness, affinity, and sense of companionship. The temperament of calm, relaxation, and valuing the essence of life advocated by the all-new QQ3 Modern Edition naturally fits with the modern aesthetics and self-pleasing attitudes pursued by contemporary users. From the first-generation QQ to the all-new QQ3, to the all-new QQ3 Modern Edition, the QQ brand has always continued the inherited 'Happiness' gene. It once carried the beautiful memory of a generation owning their first car, and in the Smart Electric Era, it has transformed users' needs for aesthetics, intelligence, and self-expressive expression into travel experiences with a stronger sense of the times, continuously expanding the boundaries of Chinese small car culture.
