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The global automotive industry landscape is undergoing profound restructuring, as the pace of Chinese brands going global shifts from pure scale expansion to deep penetration of value recognition. In the recent August, BYD delivered a striking overseas performance report: overseas sales of passenger cars and pickups reached 189,000 units, a year-on-year increase of 134.6%, adding over 100,000 units compared to the same period last year, breaking the overseas sales record for the fifth consecutive month. More noteworthy is that from January to August, BYD's cumulative overseas sales reached 1.158 million units, a figure that has already surpassed the full-year 2025 overseas sales expectation of 1.0496 million units. Behind these figures lies strong recognition from mainstream international markets for the product's capabilities.
This recognition is reflected not only in consumers' car purchasing choices but also in the attention from international political and economic figures. US Treasury Secretary Scott Bessent specifically mentioned BYD during a speech at the Charlotte Economics Club. According to Bessent's speech, BYD is an excellent car worth $70,000 that consumers can buy for $35,000.
This comment quickly sparked intense industry discussion; its core logic lies in highlighting BYD's exceptional ability to balance premium user experiences with affordable pricing.
In mature overseas automotive markets, a stable brand premium system has existed for a long time. Typically, configuration levels and driving comfort usually available at a price tag of about $70,000 in overseas markets are often monopolized by traditional luxury brands. However, BYD has significantly lowered this experience threshold through technological innovation and supply chain integration. Priced at $35,000 for global consumers, BYD does not sacrifice quality for price advantages but instead rewrites the overseas brand premium logic, allowing global users to enjoy advanced intelligent mobility technology at a more reasonable cost.
This substantial overseas sales achievement is by no means solely relying on price advantages but is a hard-core result precipitated by independent research and development across the entire industry chain. BYD has achieved complete autonomy and control over the three major core technologies: batteries, motors, and electronic controls. Relying on continuous technology iteration and large-scale precision manufacturing, it has reconstructed the global automotive value system while upholding product quality. Models such as Yuan Up, Dolphin Family, and Song PLUS continue to serve as the main products for BYD in overseas markets. These models have received widespread praise in markets with different cultural backgrounds due to their excellent space performance, efficient energy management, and reliable overall vehicle quality.
On large exhibition stands in overseas markets, BYD intuitively showcases its international strength through the design of a two-story building combined with a dynamic test drive area. The hot crowds on-site confirm the enhancement of brand influence. Facing a complex international public opinion environment, BYD insists on compliant deep diving into overseas markets, not avoiding competition nor catering to bias, but responding to external noise with the choices of tens of millions of overseas users and actual delivery results. This pragmatic attitude enables BYD to maintain a steady growth trend even when facing trade barriers or policy fluctuations.
From a technology follower to a standard-setting participant, the rise path of the Chinese automotive industry is clearly visible. In the past, overseas consumers' impressions of Chinese cars mostly stayed at the cost-performance level; today, with the leading advantage of three-electric technology converted into actual driving experiences, this cognition is undergoing a fundamental transformation. Although Bessent's remarks carry his personal perspective, they objectively reflect the outstanding performance of BYD products in terms of value dimensions. When a car can control costs within a highly competitive range while ensuring safety, comfort, and intelligence, it possesses universal appeal that transcends borders.
It is worth noting that BYD's globalization strategy is not a simple export of products but a systematic project including local production, after-sales service system construction, and brand culture dissemination. In places like Thailand, Brazil, and Hungary, BYD's investment layout is accelerating implementation. This not only creates employment opportunities for the local region but also further integrates into the global industry chain division of labor. This deep binding makes "Made in China" no longer a distant supply source but a life partner within reach.
Currently, the global new energy vehicle market competition is becoming increasingly fierce, and traditional car companies are accelerating their electrification transformation. Against this backdrop, the key reason BYD can maintain leadership lies in the efficiency advantages and risk resistance capabilities brought by its vertical integration model. From upstream mineral resources to downstream charging networks, BYD has built a closed-loop ecosystem. This mode has shown extremely strong resilience in the face of raw material price fluctuations or supply chain interruption risks, thereby guaranteeing stable delivery for global users.
Looking ahead, with the launch of more new models adapted to local needs and the gradual popularity of intelligent assisted driving technology, BYD's growth potential overseas remains huge. But no matter how the market changes, adhering to technology-first and user-first has always been BYD's unchanging original intention. In the magnificent global automotive industry transformation, Chinese new energy vehicles rush to the new global tracks with hard power. This is not only a victory for a brand but also a microcosm of Chinese intelligent manufacturing going global. By continuously outputting high-quality, high-value products, BYD is sharing the beautiful vision of green mobility with the world, writing a brand new chapter for Chinese cars going overseas with actual market performance.
