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Recently, Yueda Kia announced that August 2026 sales reached 19,588 units, and the cumulative sales for January-August reached 162,734 units; August total vehicle production was 20,600 units, and cumulative production for January-August was 167,600 units, demonstrating robust development resilience. This is mainly due to Yueda Kia consistently adhering to the "user-centric" business philosophy, continuously iterating products around the mobility needs of Chinese users, creating more diversified and intelligent new mobility experiences for consumers with high-quality and high cost-performance products.
The all-new Kia Seltos launched on August 26 is the representative masterpiece crafted by Yueda Kia for Chinese users. As a global flagship model for Kia, based on inheriting Kia's globally unified quality, the all-new Seltos aims to build the "most intelligent fuel SUV". Deeply combining the smart mobility needs of Chinese users, the standard-equipped 27-inch ultra-thin wide-screen display and Qualcomm Snapdragon 8295P flagship-level chip are equipped with domestic popular apps like iQIYI, QQ Music, Douyin, Changba, etc. Paired with BOSE advanced audio and Dolby Atmos, it creates an immersive entertainment cockpit integrating "Mobile Game Hall", "In-car KTV", and "Private Cinema", allowing users to experience smart mobility on fuel cars comparable to new energy vehicles. In addition, the all-new Seltos also possesses a golden powertrain of 1.5T+8AT rare in its class, the longest wheelbase in its class at 2,690mm, versatile and practical changeable space, and class-leading comfort and convenience configurations. With full-spec strength, it brings high-quality mobility experiences beyond the class for users, and with the nationwide "One Price" starting from 79,900 Yuan, it redefines the value benchmark for joint-venture SUVs, bringing a more efficient and transparent value-for-money car buying experience!
At the same time, to further lower the threshold for users to buy cars, Yueda Kia also provides limited-time "Six Major Full-Config Car Buying Gifts" worth up to 24,000 Yuan, specifically including: 0 down payment car buying enjoys 3 years interest-free, trade-in subsidy of 3,000 Yuan, limited-time bonus for designated exterior colors or 12,000 Brand APP points, 5 years unlimited traffic free access, pay 888 Yuan to enjoy value 2,888 Yuan powertrain extended warranty to 10 years 200,000 km (first-time non-commercial owner), test drive lucky draw to win up to 5,000 Yuan purchase voucher, providing user care from car buying to car usage full-cycle, making car buying easier, car usage more worry-free!
It is worth noting that to return to the field of view of Chinese young consumers and establish a deeper emotional resonance with them, on August 20, Kia officially announced Cai Xukun as "Kia Brand Ambassador", which is also Cai Xukun's first endorsement of a car brand. As a pioneering musician in the Chinese and global music scenes, Cai Xukun's personal manifesto of "Be the Protagonist of Your Own Life" highly fits with Kia's brand concept "Follow Your Heart", both encouraging users to be true to their hearts and march forward firmly on the road of life. This makes the two-way connection between Kia and Cai Xukun transcend traditional commercial endorsements and become a valuable spiritual dialogue, jointly interpreting the value resonance of being true to oneself and becoming the protagonist oneself.
As the first all-new model endorsed by Cai Xukun for Kia, the all-new Seltos' full-config strength and the product core that is not defined align with Cai Xukun's image of bold breakthrough and enterprising spirit. Both continue to advance in their respective fields, jointly interpreting the undefinable diverse charm. This deep spiritual resonance also makes the all-new Seltos no longer stop at a simple mobility tool, but also become a carrier for young people to express themselves, achieving a two-way transmission of product strength and spiritual value.
It is also worth mentioning that the series of theme videos presented by Kia and Cai Xukun - Romantic Dream Chapter was released on August 26 and received warm feedback from the market; on September 7, the Handsome Charm Chapter has officially gone online, and the Dynamic Chapter will also go online on September 18, comprehensively presenting the attitude manifesto of "Becoming the Protagonist" played by the all-new Seltos and Cai Xukun. For more details, please follow Kia's official accounts such as WeChat Video Account, Weibo, etc.
At the same time, the immersive fan support launch event is in full swing. Not only can everyone appreciate the new car at zero distance on site and experience the fun-filled smart cockpit, but they can also participate in exclusive fan support activities together. Checking in can also get surprise gifts, jointly feeling the undefinable diverse charm played by the all-new Seltos and Cai Xukun. Currently, shopping mall exhibitions are being held in Urumqi, Changsha, Harbin, Guangzhou, and Tangshan, to continue until September 13; from September 12 to September 27, fan support activities will continue to land in core commercial districts of 20 cities such as Jinan, Chongqing, Qingdao, Suzhou, Wuhan, Wuxi, Shanghai, and Nanjing. For more event details, please follow Kia's official accounts such as WeChat Official Account, Weibo, or consult Kia authorized dealers.
In addition, from September 11 to September 20, the all-new Seltos new car parade activity will continue to be carried out in 9 cities including Yancheng, Jinan, Shenyang, Lhasa, Lanzhou, Ningbo, Xiangshan, Hefei, and Zhengzhou, allowing consumers to experience the excellent charm of this global star SUV at their doorstep.
Whether it is the product value of full-config strength, or the 79,900 Yuan starting non-trick "Nationwide One Price", the value-for-money "Six Major Full-Config Car Buying Gifts", as well as the value proposition of "Be the Protagonist of Your Own Life" released jointly with Cai Xukun, all show Kia's full sincerity to Chinese users. Kia also expects to reconnect with Chinese consumers through the all-new Seltos, become their companion on the road of life, and drive towards a new stage of life together!
On September 1, the 2027 Kia K3 also saw its launch, offering a total of 5 models, with an official guide price of 97,300 Yuan to 115,300 Yuan. The whole series drops directly by 15,600 Yuan. Among them, the 1.5L Comfort Premium Edition's "Nationwide One Price" is only 69,900 Yuan. The new car inherits K3's reliable and durable classic quality, comfortable and convenient driving experience, and high cost-performance product value. It is equipped with multiple high-order comfort and convenience configurations, bringing higher quality mobility experiences for Chinese users.
At the same time, in return for the trust of Chinese users, Yueda Kia also launched multiple exclusive car buying rights, including limited-time 500 Yuan order deposit car buying enjoying 3,000 Yuan expanded rights, 1-5 years 0 down payment starting 0 interest or low interest (financial interest subsidy up to 7,500 Yuan), trade-in subsidy 4,500 Yuan, targeted groups (fresh university graduates/newlywed couples/newborn families/teaching staff/medical and health staff/media practitioners) gift of 2,000 Yuan fuel card, 5 years 5 times basic maintenance materials free, further lowering the threshold for consumers to buy cars.
Believing that with the arrival of the all-new Seltos and 2027 Kia K3, relying on comprehensive advanced product power and transparent one-price system, it will also further enhance market competition advantages and inject new momentum into the brand's sales growth.
Finally, it is also worth noting that on August 20, in the latest 2026 China Vehicle Dependability Study (VDS) newly released by the global authoritative consumer insights and market research institution J.D. Power | JunDi, Kia was honored with the Vehicle Dependability Top 10 in the mass market. This authoritative recognition further confirms Yueda Kia's adherence to quality and deep cultivation at the product level, and also continuously solidifies the foundation for the brand market sales to rise steadily.
At the same time, Yueda Kia steadily promotes overseas export business, and the development trend of domestic and foreign sales advancing side by side has been further consolidated. Since opening the export business in November 2018, Yueda Kia has accumulated over 650,600 units of total vehicle exports, export sales revenue has broken through 7.22 billion US Dollars, building an export matrix composed of EV5, Sportage, Seltos, K5, Sonet, and Picanto 6 car models. Exports cover 92 countries and regions worldwide including Australia, Mexico, Saudi Arabia, etc.; Cumulative exported engines 544,110 units, exported to countries such as South Korea, Russia, Czechia, Slovakia, Vietnam, Malaysia, India, Kazakhstan, Turkey, Uzbekistan, etc.
For Yueda Kia, it is not only to be a technology leader but also to be a long-term partner trusted by users. In the future, Yueda Kia will continue to adhere to the "user-centric" business philosophy, redeem the solemn promise of "In China, For China" with solid actions, and create more warm, higher value mobile life for Chinese users.
