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The trend of the global automotive industry entering "China time" has arrived. According to data from the China Association of Automobile Manufacturers, from January to July this year, vehicle exports reached 6.14 million units, a year-on-year increase of 66.8%. Among them, new energy vehicle exports reached 2.909 million units, a year-on-year increase of 1.2 times.
As a standout among them, Chery's global journey has become wider and deeper thanks to years of in-depth cultivation. In 2026, under the vision of "From China, To the World", Chery is welcoming a "New Coordinate" in the global automotive landscape with a brand new appearance. Data shows that by the end of July, Chery's cumulative global car users broke through 20.16 million, of which overseas cumulative users exceeded 6.99 million, ranking first in Chinese car brand exports for 23 consecutive years. From January to July this year, Chery cumulatively exported 1.146 million vehicles, a year-on-year increase of 71.2%. It is worth mentioning that in July alone, Chery became the first Chinese automaker to break 200,000 units in single-month exports.
On August 26, the global quality pure electric SUV Fengyun T7 was officially launched. The new car offers 3 versions, with a launch guide price of 97,900 to 118,900 Yuan, and a pre-exchange price of 94,900 to 115,900 Yuan. As the first native global model of Chery's Intelligent Electric era, the global quality pure electric SUV Fengyun T7 gathers four hardcore product strengths: Super Capability, Global Beauty, Safer, and Smart Intelligence. With the concept and action of "Building Good Cars with Slow Work", it reshapes the benchmark for intelligent electric global cars from Chinese brands.
Fengyun T7 is Chery's persistence
The result and crystallization of the concept of "Building Good Cars with Slow Work"
At the launch press conference, Fengyun T7 deeply interpreted the long-termist car-making philosophy of "Building Good Cars with Slow Work" and "Global Cars Cannot Be Rushed" to the industry and users.
Zhang Guozhong, Executive Vice President of Chery Automobile Co., Ltd., stated at the launch press conference that price involution, homogenized competition, and short-term profit-seeking are common in the current automotive industry. However, we believe that the more frantic the industry cycle, the more we should actively jump out of the low-price involution and swim against the tide in the winnowing process. The Chinese automobile industry has gone through the manufacturing era, the product era, and the marketing era, and is now stepping into the brand era. How to build a global brand, Chery has always been leading with sincerity and true value to exchange for users' true feelings, trust, appreciation, and love; on branding, through creating user value, enhancing brand emotional cognition, shifting from parameter comparison and low-price internal consumption competition to quality comparison and resonant value recognition, striving to make Chinese automobiles a synonym for reliability, durability, and trustworthiness in the hearts of global users; in values, persisting in long-termism and creating premium products. We firmly believe that truly beautiful global cars are definitely not fast-moving consumer goods, but durable goods and works of art; on demand, refusing simple stacking of functions, returning to the real travel scenarios of global users, and creating a beautiful lifestyle for users with appropriate electrification and intelligence experiences.
Fengyun T7 adapts to global regulations and usage environments from the source, verifying the overseas market first before returning to the domestic market, making it a trustworthy native global car. At the press conference, overseas verification engineers, overseas chassis engineers, and overseas styling engineers all went on stage to tell the experiences and stories of Fengyun T7 from global design to global verification with meticulous care. Through solid data and actual results, Fengyun T7's "Super Capability, Global Beauty, Safer, Smart Intelligence" four values were strongly verified, letting the perception of "Super Beautiful and Better" pure electric SUVs take deep root in people's hearts.
"Building Good Cars with Slow Work", where exactly does the "Slow" lie? Fengyun T7's answer is: Slow in R&D: 3-year R&D cycle, global 1+7+N R&D system polishing; Slow in Design: 5,000+ user co-creation, hundreds of designers collaborative design; Slow in Standards: Designed according to 2026 E-NCAP standards, entering high-regulation European markets soon; Slow in Verification: 1.45 million km durability verification, experiencing 5 major extreme environment tests; Slow in Cross-over: Endurance tests in various extreme environments such as high temperature, high cold, high humidity, and high salinity. Fact proves that in the Nordic extreme cold conditions, Fengyun T7's dual-source heating efficiency doubles; in the tropical rainy humid areas, Fengyun T7 wades through 500mm deep water calmly.
It is reported that Fengyun T7's same-source global car Lepas L6 has been launched in South Africa and Thailand. According to plan, August in Indonesia, September in EU, October in Australia-New Zealand, UK, Israel, Malaysia continue the launch pace. As a genuine global car, from safety to design to verification, Fengyun T7's strength has received full recognition from global standards and verification. It is understood that Fengyun T7 is developed according to the 2026 E-NCAP 5-star safety standard, completing 5,000+ global user research, 15 typical country deep visits; relying on global 10 major design centers, hundreds of designers collaborative creation, same-source model Lepas L6 launched at Milan Design Week received widespread praise, global users feel durable to look; covering 95% of global road type verification: such as Brazil high speed humps, Mexico cobblestone roads, German highway sharp curves, South Africa unpaved muddy roads, etc.; All-domain environment adaptation interval -40°C to 55°C, covering tropical extreme wet, Nordic extreme cold, plateau strong UV, Middle East high temperature, overseas complex road conditions, etc. extreme environments.
That is to say, Fengyun T7 has fully built a global R&D, global standards, global verification, global quality integrated car-making system, not simply modifying domestic models for overseas, but simultaneously adapting to 210 countries and regions global car usage needs. To this end, Fengyun T7 simultaneously invested 81 exclusive durability cars for road tests, whole vehicle cumulative test mileage over 6 million km, durability special actual test 1.45 million km; covering EU, Australia-New Zealand, Middle East, South Africa, Russia, Mexico, Brazil and other 100+ extreme road condition environments.
From R&D, manufacturing to verification, Fengyun T7 has gained widespread global market recognition thanks to its solid product strength, same-source model Lepas L6 has landed overseas markets such as Thailand and South Africa, market reputation continues to rise. The new car launch scene simultaneously carried out delivery ceremonies, truly achieving delivery upon launch, a batch of long-term foreign users living in China became Fengyun T7's first batch of owners, unlocking happiness travel immediately.
Fengyun T7's solid quality and product strength won the authoritative endorsement of Associated Press. During the 2026 Chengdu Auto Show, foreign car viewing groups also intuitively verified the high overseas attention to Chinese models, and multiple strengths fully proved that Fengyun T7's global quality was witnessed by users all over the world.
Fengyun T7 Opens "Steady Happiness Co-creation Plan"
At the Fengyun T7 launch scene, taking "Steady Happiness" as the entry point, opening the "Happiness Co-creation Plan" with users.
What kind of "Steady Happiness" does Fengyun T7 want to bring to users? Regarding this, Li Xueyong, Executive Vice President of Chery Automobile, stated that Fengyun T7's Super Capability, Global Beauty, Safer, Smart Intelligence, will integrate "Steady Happiness" into every piece of real car usage life. Steady Happiness is "Peace of mind within reach": 38 storage spaces, 450L luggage box storage breakfast, personal travel gear; it is "Comfort without worry": High-speed pilot assistance, 300+ all-scenario automatic parking, easily deal with narrow parking spaces, relieving commuting fatigue; it is "No anxiety internal friction": CLTC range 600km, 30%-80% fast charge only 20 minutes, travel radius not restricted; it is "Seeing family sleeping peacefully": 1955mm×1310mm pure flat bed mode, satisfying camping, parking rest; 84% interior usable space ratio, spacious car space, taking care of sleeping family in the rear; 9-layer cloud sensation comfortable seats, heating and ventilation taking care of the whole family's seating comfort; it is "Full sense of security": 80% high strength steel body, 9 airbags, 6D lock armor 31-layer battery protection; After 1 million km global strict verification, using hardcore hardware durability quality to protect the travel safety of ordinary days.
In the detailed interpretation of Fengyun T7's "Four Core Values", Li Xueyong mentioned with ease, first, Fengyun T7 Super Capability: Full series standard 65.05kWh Rhino battery, CLTC range 600km, actual range 681.6km reverse false labeling, 30%-80% fast charge only 20 minutes; Dual-source wide temperature heat pump + 14 items low wind resistance design, winter range increase 30%, 12-in-1 Kunpeng electric drive comprehensive efficiency 90.8%, leading in class; Second, Global Beauty: Relying on global 10 major design centers, hundreds of designers collaborative creation, 5,000+ user co-creation, blending Eastern Elegance and global aesthetics, 6 Eastern Elegance car paints, class unique Blazing Orange Tri-coat three-layer luxury car grade process; Cloud Wing Enclosed Cockpit transparent and high-grade, dual interior color schemes adapt to different aesthetics, balancing aesthetics and home practicality, long-term use not easy to show old; Third, Safer: High strength steel accounts for 80%, class unique Shotgun structure, first launch dual-frame subframe + Pack crash beam; Class most 9 airbags; 6D lock armor 31-layer battery protection, IP68 waterproof reaches national standard 96 times, side anti-挤压 reaches national standard 2 times, all-round protection of family travel; In addition, Smart Intelligence: Class first 4nm process 8775 cockpit-driving integrated chip, 72 TOPS computing power, system response as low as 80ms; Lingxi Smart Cockpit 2.0 x Doubao large model, all-scenario fuzzy voice interaction; 22 high-precision sensors, supporting 300+ all-scenario automatic parking, high-speed pilot assistance, full series standard AGS intelligent intake grille.
Besides solid global quality, in terms of price, Fengyun T7 launch guide price 97,900 to 118,900 Yuan, pre-exchange price 94,900 to 115,900 Yuan will also pull price-performance ratio full. Entry-level models within 100,000 Yuan price, Fengyun T7 has 4 full series standard: 65.05kWh super large Rhino battery, AGS intelligent intake grille, dual-source wide temperature - "Heat pump AC + High voltage PTC", 178kW large power motor and 3 class unique: Rock Solid Body (Dual-frame subframe + Pack crash beam, Shotgun structure), 9 airbags (including 48L far-side airbag), 8775 cockpit-driving integrated chip.
"Six Major Redundancy" Achieve Fengyun T7 Differentiation Advantage
Fengyun T7's solid strength and initial car-making concept that did not forget original intention, is also reflected in the deep support of its "Six Major Redundancy" configurations.
First, is collision safety redundancy. Fengyun T7 not only meets standards, but reserves sufficient structural safety margin, all-round protecting driving and riding safety. Fengyun T7 from development inception, was developed according to 2026 E-NCAP 5-star safety standard, adopting nine horizontal five vertical cage body structure, high strength steel accounts for 80%, matching dual-frame subframe, Pack crash beam and through-type door sill crash beam, further dispersing collision impact force, using structural safety redundancy, for users building bunker-level safety space. Plus class unique 9 airbags, including 48L dual-chamber far-side airbag and 1778mm integrated side curtain airbag, body safety strength further full. When unexpected collision occurs, multiple structures coordinate to solve impact energy, at maximum protecting every family member in the car living space, giving users actual travel safety.
Second, is battery safety redundancy: Multi-dimensional battery protection, using excess safety threshold to build safe travel defense line. Fengyun T7 equipped Rhino battery adopts 0 spontaneous combustion design, 6D lock armor battery pack complete package 31-layer protection structure, three horizontal one vertical structure design. Waterproof ability IP68 grade, 200kN side anti-crush performance is national standard 2 times, simultaneously passed 1,008 hours salt spray test, 105 seconds fire test, from anti-crush, anti-pierce, anti-corrosion to high-temperature resistance forming all-round protection, facing rainy season water wading, road bumps, harsh corrosion environments, effectively avoiding battery thermal runaway risk, making user daily car use more at ease.
Third, is range equality redundancy: Refusing range differential treatment, making every user enjoy sufficient range experience. Fengyun T7 breaking industry high and low trim range differential routine, full series standard 65.05kWh large capacity Rhino battery, CLTC pure electric range 600km, actual range can reach 681.6km achieving reverse false labeling; 30%-80% fast charge only needs 20 minutes, also possesses 2,500 times high durability cycle life. Not doing entry-level range shrinkage, entry level enjoy long range, fast recharging, long battery life, big city run far, small city charge less, long-term car use no worry about battery early decay.
Fourth, is all-domain energy saving redundancy: Ultra-wide temperature range operation extreme energy consumption control, cold and hot weather range no discount. Full series standard AGS intelligent intake grille, dual-source wide temperature heat pump AC + high voltage PTC, can operate stably in 30°C to 55°C ultra-wide temperature range, in minus 10°C environment range can increase 15%-20%. Through safety hardware configuration redundancy, realizing energy consumption intelligent control, whether Northern winter low temperature, or Southern midsummer heat, can balance heating and cooling efficiency, avoiding low temperature range large dive, high temperature energy consumption soaring, different regions, different seasons, giving users stable and reliable actual car use range.
Fifth, is handling performance redundancy: Extreme road conditions calm driving, daily driving more stable and at ease. Fengyun T7 equipped 178 kW high-performance motor, equipped with four-wheel independent suspension, 50.8:49.2 golden axle load ratio, matching 70mm large bushing and 26mm large diameter front stabilizer bar; Realize 180km/h maximum speed, 80km/h moose test ability, simultaneously possess 500mm safe water wading depth. Daily city commute driving smooth and comfortable, high-speed driving not drifting; encountering mountain roads, bumpy roads, water accumulation wading and other sudden complex road conditions, chassis, power have sufficient performance margin, giving users controllable, confident driving feeling.
Sixth, is whole vehicle verification redundancy: Global level strict test front-running risk, thousand beats ten thousand tempering casting reliable quality. After four-poster, 26 channels, K&C, Module Lab multi-dimensional testing, completing global 21 countries actual car verification and 212 items regulation certification, covering high temperature, high cold, plateau, high humidity, high speed etc. all-working conditions environments; Invest 81 durability test cars, cumulatively completed 1.45 million km durability verification.
Not waiting for users to "step into pits" in use, front-running global strict road condition verification, solving rattle, fault, environment adaptation problems in R&D stage closed-loop, this is Fengyun T7 giving users a car after thousand beats ten thousand tempering, able to withstand long-term use reliable global car.
