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On August 26, the global quality pure electric SUV Fengyun T7 officially launched. The new car offers 3 trims, with an official guide price of 97,900-118,900 yuan, and an advance trade-in price of 94,900-115,900 yuan. The launch event was themed "Steady Happiness". Famous musician Kevin Wu appeared as a Happiness Experience Officer. He had a deep dialogue with Chery Auto Executive Vice President Li Xueyong around driving happiness, jointly launched the "Happiness Co-creation Plan", and advocated discovering small moments of happiness in life. The new car adheres to the "Slow Work Makes Good Cars" long-termist philosophy. It is not simply a domestic model updated for overseas, but developed natively for the global market. It launches and delivers simultaneously, bringing a new choice of pure electric travel that balances safety, range, and intelligence for family users.
Global Standards Pre-Verification, Long-termism Forges Natively Developed Global Cars
Currently, involution in the new energy vehicle industry is accelerating. Many products pursue rapid iteration to seize the market. Fengyun T7 goes against the trend, placing much work in the R&D and verification stages, interpreting the car-making philosophy of "Global Cars Cannot Be Rushed". The new car has undergone a 3-year R&D cycle, refined based on the global 1+7+N R&D system. It benchmarks the 2026 E-NCAP 5-star safety standard and completes 5000+ global user co-creation research. 81 durability test vehicles were invested in the whole vehicle, completing 1.45 million kilometers of durability verification, undergoing -40°C~55°C wide temperature range trials, covering 95% of global road types, calmly dealing with extreme working conditions such as Nordic extreme cold, Middle East high temperatures, Southeast Asian rainy season water wading, etc. The homologous model Lepas L6 has already landed in the South African and Thai markets and will continue to promote launches in Indonesia, EU, Australia/New Zealand, and other regions. With 23 consecutive years of being the number one Chinese brand passenger car exporter, Chery integrates global regulations, diverse road conditions, and different user habits into product definition, allowing domestic consumers to directly enjoy reliable products that have undergone global rigorous trials.
Six Major Redundancy Strengths Base, Breaking the Dilemma of Configuration Compromises in the 100k Pure Electric Segment
Aiming at industry pain points commonly existing in the 100k pure electric market such as range shrinkage in entry-level versions, safety configuration reduction, and insufficient verification, Fengyun T7 proposes a "Six Major Redundancies" product system, bringing high-level strength down to mainstream price points, truly achieving value equity. On range equity, the entire series is equipped with 65.05kWh Rhino Battery, CLTC range 600km, actual range can reach 681.6km achieving reverse false labeling, 30%-80% fast charging only takes 20 minutes. Regarding collision safety redundancy, 80% high-strength steel cage body, paired with the segment-exclusive Shotgun structure, double-frame subframe, standard 9 airbags, building fortress-level protection. The battery has a 6D Chainmail 31-layer protection structure, side anti-compression ability is 2 times the national standard. At the same time, the whole vehicle reserves sufficient redundancy in all-domain energy saving, handling performance, and whole vehicle verification dimensions. 4nm process 8775 Cockpit-Driving Integrated Chip supports Lingxi Smart Cockpit 2.0, paired with the Doubao Large Model to be launched via OTA later, supporting 300+ all-scenario automatic parking and highway pilot assist, bringing the core capabilities of 200k-level products to 100k-level consumers, practicing "Global Car 100k Price, Real 200k Value". 
Eight Layers of Rights Sincerity Escort, Putting Steady Happiness into the Entire Vehicle Use Cycle
Launching simultaneously with up to eight layers of purchase gift packs, the activity ends on September 30, reducing user purchase concerns from multiple dimensions such as purchasing, using, and safety bottom-lining. Car color gift provides Flame Orange and Mountain Smoke Purple two personalized paint options free for a limited time; simultaneously provides 2 years 60k 0 interest or 5 years 100k 3 years interest-free financial plans, any brand eligible for 3,000 yuan trade-in subsidy. Worth noting are two major bottom-lining rights: If the power battery causes thermal runaway damage to the whole vehicle due to its own reasons, Chery will compensate a new car of the same model or a new car with configuration not lower than the original car. In parking and smart pilot scenarios, if the accident is caused by the intelligent driving assistance system, maximum 5 million compensation, giving users enough confidence in travel. In addition, users can enjoy lifetime warranty for the whole vehicle (including three-electric systems); 666 yuan can purchase a lifetime basic maintenance package worth 3,999 yuan (1 time/year), basic traffic free for life. Pre-sale period 1,000 yuan deposit deducts 2,000 yuan purchase rights extended to August 31. Hardware strength and rights guarantee two-way support, transforming "Steady Happiness" from product concept to user-perceivable daily experience.
Based on Family Travel, Exploring a Brand New Path for National Pure Electric
The arrival of Fengyun T7 provides a brand new solution for the homogenized 100k pure electric track: Happy travel is not just the accumulation of parameters, but a real-life experience that is safe, reliable, worry-free, and comfortable. Relying on the underlying strength of global R&D and global verification, paired with six major redundancies hard core product strength and sincere rights policies, Fengyun T7 jumps out of the strange circle of low-price involution, redefining the value benchmark of 100k pure electric SUVs. In the future, Chery Fengyun will continue to be based on the real demands of family users, transforming global car-making experience into good products that citizens can afford, allowing more ordinary families to own a safe and reliable pure electric travel life.
