Early Swap-in Price Starting from 94,900 Yuan, Fengyun T7 Officially Launches into Pure Electric SUV Market

August 26, Chery Fengyun's all-new pure electric SUV Fengyun T7 officially launched. The new car offers three trim levels: 600km Joy Edition, 600km Comfort Edition, and 600km Smart Edition, with an official guide price range of 97,900 yuan to 118,900 yuan; during the launch period, an early swap-in policy is opened, with swap-in prices for the entire series as low as 94,900 yuan - 115,900 yuan. At the launch event, well-known musician Kevin Wu attended as a "Happiness Experience Officer", engaging in a deep discussion with Chery Automobile Executive Vice President Li Xueyong around "Steady Happiness", jointly launching the Fengyun T7 "Happiness Co-creation Plan".

In the industry context where the 100,000-yuan level pure electric market generally faces rapid iteration and price involution, Fengyun T7 chooses to break through with a long-termism path of "Slow craftsmanship builds good cars", relying on Chery's global R&D and verification system, using six major redundancy product standards to pierce the industry's unwritten rule of "reducing specs and lowering standards" for entry-level models, bringing a pure electric mobility solution with global quality to the mass consumer market.

In recent years, the iteration speed of the domestic new energy vehicle market has continued to accelerate. Many brands take "rapid facelifts and rapid launches" as a core competitiveness, but problems such as insufficient R&D verification, superficial market adaptation, and simple modifications of overseas versions have also emerged. Fengyun T7 chooses a more accumulated positive R&D path: positioning as a "Global Car" from the very beginning of project initiation, developing in sync with global multi-market regulatory standards and usage needs, completing global range extreme condition verification and market adaptation first, then officially landing in the domestic market. This development model of "forged globally first, then returning to the national market" places product quality on a higher standard line from the source.

It is understood that Fengyun T7's complete R&D cycle lasts three years. Relying on Chery's "1+7+N" global R&D layout, it coordinates with over 10 global design centers and more than 100 senior designers for collaborative development. The design phase completed in-depth research covering over 5000 global users, visiting usage scenarios in 15 typical countries and regions, incorporating driving habits, space needs, and environmental adaptation requirements of different markets into product definition in advance, rather than doing post-later repairs for a single market. Safety standards directly benchmark the 2026 Version E-NCAP five-star rating requirements, from body structure design to battery protection levels, all reserving safety margins far exceeding regulatory requirements.

The verification link is the core support of this global car system. The project cumulatively invested 81 exclusive durability test vehicles, with the whole vehicle cumulative comprehensive test mileage breaking 6 million km, of which the durability special actual test mileage reached 1.45 million km. The test scope covers over 100 kinds of extreme road conditions and environmental conditions in 21 countries and regions around the world.

From cold start and range testing in the Nordic -40℃ extreme cold environment to heat stability verification under 55℃ high-temperature sun exposure in the Middle East; from 500mm deep water wading tests in the Southeast Asia rainy season to chassis durability tests on high-deceleration curbs in Brazil and cobblestone roads in Mexico, to handling stability verification on high-speed large-curvature curves in Germany, all quality data comes from repeated verification in real road scenarios, rather than simulation results under ideal laboratory conditions. Based on this complete global R&D verification system, Fengyun T7's source vehicle Lepas L6 has already landed in overseas markets such as South Africa and Thailand. Subsequently, it will enter the EU, Australia & New Zealand, UK, and many other global countries and regions according to schedule, realizing a single model simultaneously adapting to global usage needs.

In the 100,000-yuan level pure electric SUV market, "entry-level spec reduction" is almost an industry-default unwritten rule: entry-level model range is greatly shrunk, safety configurations are downgraded, high-end intelligent functions are provided only in top trims, and whole vehicle verification only covers basic conditions. Fengyun T7 breaks this convention with a "Six Major Redundancy" product system, placing higher standard configurations, more sufficient performance margins, and stricter verification standards onto all configuration models, so even entry-level users can obtain undifferentiated quality experiences.

In terms of collision safety redundancy, the new car adopts a 9-Horizontal 5-Vertical cage body structure, with high-strength steel accounting for 80%, and hot-formed steel accounting for 18.84%. Material standards are far superior to the industry average for the same class. The same-class unique shotgun load transfer structure, combined with the first dual-frame subframe + Pack crash beam and through-type roll-formed door sill reinforcement beam, builds a multi-channel collision load transfer path. 6 front transmission paths and 9 side transmission paths can disperse impact energy layer by layer, avoiding concentrated energy squeezing the passenger cabin. The interior is equipped with 9 airbags, including 48L dual-chamber far-end airbags and integrated side air curtains, which can comprehensively cover passengers in the car during a collision, maximizing survival space. Safety standards far exceed regulatory basic requirements.

In terms of battery safety redundancy, the Rhinoceros Battery carried by the entire series adopts a "6D Chainmail Armor" protection architecture. The whole pack has 31 layers of protection structure. With a three-horizontal one-vertical structure design, it comprehensively resists risks such as extrusion, puncture, and impact. Its IP68 waterproof rating reaches 96 times the national standard, capable of calmly handling scenarios such as rainwater waterlogging, road surface water accumulation, and outdoor wading; side extrusion resistance reaches 200kN, which is 2 times the national standard. When encountering side collisions, the battery pack is not easy to deform or breakage; simultaneously passing 1008-hour corrosive salt spray tests and fire resistance tests exceeding national standard duration, forming a complete protection network from waterproofing, pressure protection, anti-corrosion to high-temperature resistance, reducing thermal runaway risks from the root.

In terms of range equivalency redundancy, Fengyun T7 breaks the industry's common tactic of differentiated range between high and low trims. The entire series is standard with 65.05kWh large-capacity Rhinoceros Battery. CLTC condition pure electric range reaches 600km, actual measured range reaches 681.6km, achieving "Reverse false labeling". In terms of charging efficiency, battery power from 30% to 80% takes only 20 minutes, enough to replenish hundreds of kilometers of range in a cup of coffee time; cycle life exceeds 2500 times, service life lasts up to 15 years, covering the whole vehicle usage cycle. Not doing entry-level range shrinkage allows users of different budgets to enjoy the complete experience of long range, fast charging, and long life.

In terms of all-domain energy saving redundancy, the new car is standard equipped with dual-source wide-temperature range heat pump AC and high-voltage PTC. Cooperating with AGS intelligent air intake grille and 14 low-drag optimization designs, it can operate stably within a super-wide temperature range of -30℃ to 55℃. In a minus 10℃ environment, vehicle range can be improved by 15%-20%, greatly alleviating northern users' winter range anxiety; in high-temperature environments, it can dissipate heat efficiently, avoiding energy consumption skyrocketing. Through hardware-level redundancy configuration, achieving intelligent control of energy consumption, allowing users in different regions and different seasons to obtain stable and reliable actual range performance.

In terms of handling performance redundancy, Fengyun T7 is equipped with a 178kW high-integration electric drive system, with peak torque 275 N·m, and maximum vehicle speed reaches 180 km/h. Power reserves far exceed the industry average for the same class. The chassis adopts four-wheel independent suspension. Cooperating with a 50.8:49.2 golden axle load ratio, 70mm large-size bushings and large-diameter front stabilizer bars, it can effectively suppress steering understeer and oversteer phenomena, improving cornering stability and straight-line driving traceability. The vehicle can pass the 80 km/h moose test, possessing 500mm safe wading depth. Daily city commuting is smooth and comfortable. When encountering sudden complex road conditions such as mountain roads, bumps, and water accumulation, the chassis and power both have sufficient performance margins, giving users a controllable and confident driving experience.

In terms of whole vehicle verification redundancy, besides global actual vehicle tests, the vehicle also undergoes four-poster test bench, multi-channel road simulation, K&C characteristic test, container environment simulation and other dimensional bench verification, completing 212 global regulation certifications. Waiting for users not to step into pitfalls in actual use, pre-placing global severe road condition verification, completing closed-loop resolution of issues such as noise, faults, and environmental adaptation in the R&D stage, finally delivering a model that has undergone thousands of hammering tests and can withstand long-term use to users.

If the six major redundancies are Fengyun T7's quality background color, then the "Super Capable Run, Beautiful Globally, Safer, Wiser" four major core values are the product's concrete expression of the theme "Steady Happiness". Kevin Wu at the launch event also expressed that the happiness ordinary people pursue nowadays is often hidden in the details of daily mobility: it is not calculating range for a go-where-you-want trip on the weekend, it is less driving fatigue on the commute route, it is the stability and comfort of family members sitting in the car.

Behind "Super Capable Run" is the comprehensive balance of range, charging, energy consumption, and power. Besides long range and fast charging capability, this 12-in-1 Kunpeng Super Electric Drive System comprehensive efficiency reaches 90.8%. Under the same electricity amount, it travels farther, and operation noise is as low as 73dB, balancing power response and driving quietness. For daily commute users, pure electric driving cost is low, and driving is smooth and quiet; for weekend family outings, sufficient power reserves and stable range performance can also dispel range anxiety, making travel more calm.

The "Beautiful Globally" design concept balances visual aesthetics and long-term use quality. The Oriental Wind-Driving Aesthetics created by a global team, with Wind-Driving Front Face, Wind-Blade Headlights, Wind-Sculpted Satin Body, and Horizon Glow Tailgate forming a unified design language. The 0.286 Cd drag coefficient also reaches leading levels in the same class. Among 6 exclusive Oriental Elegance paint colors, Blazing Orange adopts luxury car-grade Tri-coat three-layer spray process, co-developed with Axalta transparent color paste. The paint surface presents rich color layers, while possessing excellent anti-ultraviolet and scratch resistance performance. The cockpit adopts Cloud-Wing Embrace Design. The center console lines naturally extend to the side door panels, bringing a spacious visual feeling; large-area soft material covering coexists with pebble floating speakers and diamond quilting craft details, creating a transparent and high-class cockpit atmosphere. All interior parts are treated with aging resistance to avoid hardening and fading after long-term use, allowing the vehicle to maintain good texture even after several years of use.

The "Wiser" experience relies on the same-class first launch of 4nm process 8775 Cockpit-Driving Integrated Chip to achieve. Under the support of 72 TOPS computing power, system response delay is as low as 80ms, startup speed increased by 33%, and operation smoothness far exceeds same-class models. Lingxi Smart Cockpit 2.0 combined with Doubao Large Model possesses multiple human-like interaction images, achieving natural and fluent full-scenario voice interaction. Without rigid commands, one can complete navigation, vehicle control, and life service reservation operations. Six scene modes such as Rest, Awakening, Camping, Baby, etc., switch with one key, automatically adapting to air conditioning, lighting, seat settings, etc., greatly reducing operation costs. In terms of driving assistance, the Falcon 500 System integrates 22 high-precision sensors, supporting 300+ scenario automatic parking,可实现 T-junction parking, cross-floor parking, and 100-meter trace reverse functions; Highway Pilot Assist can predict lane changes and ramp merging in advance, effectively alleviating long-distance driving fatigue.

In terms of space and comfort, 4570 mm body length combined with 2700 mm wheelbase, interior space utilization rate reaches 84%, rear legroom reaches 911 mm. Cooperating with a pure flat floor, even fully loaded sitting is not cramped. 9-layer Cloud Feel Comfort Seats support three-stage heating and suction ventilation. In winter, 5 minutes is enough to quickly warm up to a comfortable temperature. In summer, ventilation is breathable and not stuffy. Sitting for a long time can maintain comfortable body sensation. After the rear seats are folded down, a 1955mm x 1310mm pure flat large bed is formed. Cooperating with 450L regular trunk and multiple thoughtful storage spaces, it can easily adapt to diverse scenarios such as family outings, outdoor camping, and bulk purchasing.

Besides hardware strength at the product level, Fengyun T7 also starts from the user's full-cycle usage experience, launching multiple purchasing and usage benefits, with launch activities ending on September 30. Users can enjoy an Eight-fold Gift Package upon ordering: value 600 yuan exclusive paint color limited-time free, multi-gear 0% Interest Finance Plan, 3000 yuan trade-in subsidy regardless of brand, basic traffic lifetime free, entertainment traffic 3 years free, etc.

The most sincere part is two bottom-line guarantee policies: if the power battery causes whole vehicle thermal runaway damage due to its own reasons, Chery will compensate with a new car of the same model or a new car not lower than the original vehicle configuration; from the day of car purchase, within one year, in parking and intelligent pilot scenarios, accidents caused by system reasons causing personal injury and third-party losses, maximum compensation is 5 million yuan. These two policies directly hit the two core concerns of new energy users most, backing up user car usage with real money commitments. In terms of long-term usage, the new car provides lifetime warranty for the whole vehicle. Users can also purchase a lifetime basic maintenance package at a discounted price, greatly reducing long-term usage cost expectations.

Along with the new car launch, the "Happiness Co-creation Plan" also starts simultaneously. This means Fengyun T7 is not just building a mobility tool, but is committed to building a lifestyle ecosystem around user mobility, calling on users to discover happy moments in daily mobility, and growing together with the brand.

From global standard forward R&D, to six major redundancies quality backing, to full-scenario experience landing and full-cycle benefit guarantee, Fengyun T7's launch not only brings a high cost-performance product to the 100,000-yuan level pure electric SUV market, but also provides an industry development idea of "Slow work yields fine products". Outside of price involution, with global quality sinking and long-termism manufacturing as the core product logic, it may bring a new value reference to the entry-level new energy market, and also protect the steady happiness in travel for more ordinary users.