Starting from 94,900 Yuan, Fengyun T7 Launch Incorporates "Happiness" into Spec Sheet

August 26, Chery Fengyun T7 officially launched, guide price 97,900-118,900 Yuan, priority trade-in price starting from 94,900 Yuan. The theme of the launch event was interesting — "Steady Happiness". In an industry where new cars are rolled out monthly, talking about "Happiness" requires more confidence than talking about specs.

Where does this confidence come from? Just look at the status of the 100,000-level pure electric SUV market.

In this price segment, users have long been used to a tacit set of rules: entry-level version range discounted, airbags reduced, advanced intelligent driving left for high-spec owners to opt for. The industry uses "base versions" to lower the price anchor, leaving the parts that truly determine safety and experience as add-on items on high-spec models. If users want a "reliable" car, they often have to spend tens of thousands more.

Fengyun T7's approach is the opposite.

Range equality is the first knife that bursts through the industry window paper. Standard equipment on all trims is 65.05kWh Rhinoceros battery, CLTC range unified at 600km for three versions. Some media tested and ran 681.6 km. 30%-80% fast charge takes 20 minutes, rest at service area, come out can run another 300 km. All trims standard equipped with dual-source wide-temperature heat pump AC + high-voltage PTC, at minus 10°C range can still improve 15%-20%. Not "cutting" in range due to high or low configuration — this logic, essentially, pulls the right of choice back from the spec sheet to the product itself.

Safety redundancy is its most substantial promise to family users. The whole vehicle developed according to 2026 version E-NCAP 5-star standard. 80% high-strength steel, 18.84% hot-formed steel, nine-cross five-long cage body; industry-exclusive Shotgun structure and double-frame subframe + Pack crash beam; 9 airbags including 48L dual-cavity far-end airbag. Battery 6D lock armor 31-layer protection, IP68 waterproofing reaches national standard 96 times, side anti-compression 2 times national standard. There are also two safety net guarantees: battery thermal runaway due to battery reasons, compensate same model new car; intelligent driving system causes accident, within one year max compensation 5 million Yuan. Many brands talk about safety, few are willing to write the liability compensation in black and white.

"Native Global Car" status, is its hardest trump card. Chery exported No. 1 for 23 consecutive years, 20 million global users. Fengyun T7 took a "reverse going global" path — not developed domestically then modified to go out, but anchored globally from the start of R&D. Pre-research global regulations 2 years in advance, 5,000+ global users participate in co-creation. 81 durability cars synchronous road test, vehicle cumulative test over 6 million kilometers. Traces cover global 100+ road conditions and -40°C to 55°C ultra-wide temperature range. Same-origin model Lepas L6 has already landed South Africa, Thailand, September enter EU. First finish the bitterness globally, then come back sell to Chinese families — the value of this path is far more substantial than "export data".

At the press conference, Willer Wu appeared as "Happiness Experience Officer". He didn't sing, but chatted with Chery Executive Vice President Li Xueyong about one thing — "Steady Happiness". Binding "Happiness" with a 100,000-level pure electric SUV, sounds like marketing jargon at first glance, looking closely at the spec sheet found that — Chery really broke down "Happiness" into range without shrinkage, safety without reduction, quality without discount. Others rely on reducing specs and cutting prices, it relies on adding quantity and improving quality.

The 100,000-level pure electric SUV market has rolled to the eve of homogenization. Each brand competes to push single indicators higher, but most models will compromise on core hardware such as batteries, safety. Fengyun T7's entry is giving this sub-market rules redefined: Global car 100,000-level price, real 200,000-level value.

"R&D cannot be fast, verification cannot be fast, global user co-creation cannot be fast too." Li Xueyong's words at the conference revealed the underlying logic of Fengyun T7. In this industry where speed is everything, car enterprises that dare to say "slow" are actually the most worth being seen.