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August 26, Chery Fengyun T7 officially met the public by Yanqi Lake in Beijing. This launch event themed "Steady Happiness" focused on the daily vehicle needs of ordinary families. As a global quality pure electric SUV targeting the home market, Fengyun T7 launched 3 configuration versions. The launch priority exchange price range is 94,900–115,900 yuan. At the same time, nine purchase rights were introduced, bringing new choices for consumers planning to buy a 100,000-yuan pure electric SUV.
At the event, musician Will Wu appeared as the "Happiness Experience Officer". Combining real life scenes of ordinary people, he interpreted the sense of stability pursued by family travel, making the product positioning of this new car for family users clearer. In the fiercely competitive 100,000-yuan new energy vehicle market, home users value realistic range, sufficient space, safe and reliable performance, and smart usability. Fengyun T7 delivers its product answers centered around these real-world vehicle pain points.
Passed Global Strict Testing, Bringing Overseas Validation Experience Back to Domestic Market
Many home consumers, when choosing electric cars, care not only about paper parameters but also about actual durability. Fengyun T7, as a native global model built by Chery, balanced vehicle conditions in different domestic and overseas regions from the start of product development. Relying on Chery's "1+7+N" global R&D system, product design incorporated regulations, road conditions, and usage habits from 210 countries and regions worldwide. Chery has been deeply rooted in overseas markets for years, already owning over 20 million global users. Products are sold to over 130 countries, maintaining the No. 1 position in Chinese brand passenger vehicle exports for 23 consecutive years. This R&D validation system accumulated over many years was directly applied to Fengyun T7.
To adapt to complex vehicle use environments in various places, Fengyun T7 accumulated a total test mileage of over 6 million kilometers. The endurance special test alone reached 1.45 million kilometers. The test process covered over 100 types of extreme road conditions globally, with a working temperature range spanning from -40 degrees Celsius to 55 degrees Celsius. From bumpy speed bumps in Brazil, uneven cobblestone roads in Mexico, to high-speed curves in Germany, and unpaved muddy roads in South Africa, over 95% of road environments globally were included in test scenarios. The homology model LepasL6 has launched in South Africa and Thailand, and also appeared at Milan Design Week, receiving good feedback in overseas markets. This is equivalent to first undergoing the rigorous tests of the overseas market, then returning to serve ordinary family users in China. Unlike some models that only make simple adjustments for domestic road conditions, this "Test Globally First, Then Serve Families" development idea hopes to let domestic consumers enjoy whole vehicle quality under global standards as well.
600 km Range Across All Models, Balancing Daily Commute and Long-Distance Travel Experience
For pure electric family cars, range is an unavoidable topic. Many users worry that it is enough for city commuting but causes anxiety for long-distance trips. All three versions of Fengyun T7 are standard equipped with the 65.05 kWh Rhinoceros Battery. CLTC working conditions range reaches 600 km. Media actual tests reached a maximum range of 681.6 km, achieving actual range performance superior to official calibration. Battery cycle life exceeds 2,500 times, and theoretical service life can reach 15 years. In fast charging scenarios, 30% to 80% can be charged in 20 minutes, alleviating the problem of excessive wait times for energy replenishment at highway service areas.
The winter range degradation problem troubling users in the North was also specially handled. The series is equipped with a dual-source wide temperature range system, combining heat pump air conditioning and high-voltage PTC.配合 AGS smart air intake grille, plus 14 low drag design items on the whole car, range capability can improve by 30% in -10 degrees Celsius environment, trying to minimize the impact of low-temperature weather on vehicle use. Powertrain is equipped with a 12-in-1 Kunpeng Ultra Energy Electric Drive. Peak power is 178 kW, maximum torque is 275 N·m, and electric drive comprehensive efficiency is 90.8%. Power output can satisfy scenarios such as city overtaking and highway cruising, while balancing energy consumption performance.
For family cars, spatial practicality directly affects travel happiness. Fengyun T7 body dimensions are 4570 × 1852 × 1694 mm, wheelbase is 2700 mm, and interior space utilization rate reaches 84%. Rear legroom is 911 mm, and the floor is made purely flat. When the whole family travels, rear passengers do not need to worry about how to place their feet. Seats adopt 9-layer cloud feeling filling. Rear seats support 4/6 ratio folding. After folding, a purely flat space can be formed inside the car. During camping, it can be used as a temporary sleeping bed. In terms of storage capacity, regular trunk volume is 450 L, plus 99 L sunken storage grid. After the second row is folded, maximum expanded volume can reach 1,550 L. The whole car arranges 32 storage locations. Daily shopping, taking children out to carry baby supplies, weekend camping carrying tents and luggage, most families' loading needs can be satisfied.
Balancing Aesthetics and Practicality, Design Tailored to Home User Preferences
Exteriorly, Fengyun T7 adopts the Eastern Wind Riding Aesthetics design concept, blending Eastern design charm and global mainstream aesthetics. The whole vehicle uses smooth surface processing to balance SUV body volume and low drag. Drag coefficient is 0.286 Cd. Lower drag can indirectly help the vehicle reduce electricity consumption. Front face wind riding shape, wind blade headlights, side smooth body curves, plus sky horizon glow style rear design. The overall shape is not too aggressive, so it is relatively easy for young users or family users to accept.
In terms of color selection, the new car provides 6 body colors: Blazing Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Silver, Green Bamboo Grey, Ink Stone Black. Among them, Blazing Orange uses luxury car level Tri-coat paint process. 8 layers of exterior paint. Under light changes, the body can present rich color layers, giving consumers more personalized choices. Cockpit adopts Cloud Wing Wrap-around layout. Inside the car, pebble-shaped floating speakers, diamond quilting process, water ripple decoration details can be seen. Interior provides Warm Black Brown, Polar Night Obsidian two color schemes, balancing visual quality and the reality of home scene stain resistance, not blindly piling up fancy decorations, more biased towards daily use.
Multi-layer Body and Battery Protection, Safeguarding the Safety Bottom Line of Family Travel
For families with elderly and children, vehicle safety always takes priority. Fengyun T7 body uses 80% high-strength steel ratio, 18.84% hot-formed steel ratio Solid Rock Body. Adopting dual-frame subframe plus power battery Pack crash beam design uncommon in the same class, specifically strengthening cabin and battery pack protection. Shotgun structure can better disperse impact generated by collision. The whole car is equipped with 9 airbags, trying to minimize damage to personnel inside the car when an accident occurs.
Battery safety is also a core focus point for pure electric cars. This Rhinoceros Battery owns 6D protection and 31-layer protection structure, doing multiple protections against risks such as extrusion, piercing, and impact. Battery IP68 waterproof rating far exceeds national standard requirements. Side extrusion resistance is twice the national standard. It also completed 1,008 hours salt spray corrosion, 1.5 times national standard duration fire burn and other strict tests. Responding to water immersion, collision and other real scenarios, reducing battery safety hazards. Chassis is tuned by international team. Configured with 70 mm large bushings, One-Box wire control brake system. Achieving axle load distribution close to 50.8:49.2 balance, making vehicle driving process more stable, brake response more reliable.
Powered by 4 nm Chip, Smart Configuration Close to Family Car Daily Scenarios
Smart configuration is no longer exclusive to high-end cars. 100,000-yuan family cars also need smart experiences that are easy to use and not tedious. Fengyun T7 is equipped with same-class debut 4 nm process 8775 Cockpit-Drive Integrated Chip. NPU computing power is 72 TOPS. System response delay is as low as 80 ms, solving pain points of some models' car computers lagging and slow response. Center console equipped with 15.6-inch 2.5K anti-glare large screen. Screen brightness reaches 1,000 nit. Even under big sunshine, screen content can be seen clearly. At the same time, it supports CarPlay, HiCar, CarLink multiple phone wireless interconnection. Users of different brand phones can realize linkage between phone and car computer.
Car computer equipped with Lingxi Smart Cockpit 2.0 System, accessing Doubao Large Model. Voice interaction can realize more natural conversation. Besides conventional navigation, music control, it also sets 6 major one-touch scenarios including Power Nap, Wake Up, Sentry, Baby Mode. Taking children to ride opening Baby Mode, car computer will adapt content suitable for children. Parking rest opening Power Nap Mode, vehicle automatically adjusts air conditioning, lighting. No need to manually set item by item, tailored to real vehicle use habits of family users.
In driving assistance, it is equipped with Falcon 500 System. Whole car equipped with 22 high-precision sensors. Including 3 millimeter-wave radars, 7 cameras, and 12 ultrasonic radars. Supports 300+ scenarios automatic parking, 100 meter tracking reverse, highway pilot assist. Facing narrow parking spots, unfamiliar parking lots, automatic parking can reduce parking difficulty. Encountering narrow roads where it is hard to turn around, tracking reverse can return along the way back. More friendly to novice drivers. Highway travel, highway pilot assist can reduce fatigue from long-distance driving, improving travel convenience.
Redefining the 100,000-yuan Pure Electric SUV, Returning to the Core Value of Family Cars
Current 100,000-yuan pure electric SUV market, many products will compress range in entry-level versions, leaving long range for higher price models. Some products also only focus on paper parameters, ignoring reliability, seating comfort in actual use. Fengyun T7 product thinking is to bypass these tricks, putting long range, large space, complete safety configuration down into main sales range. Relying on global R&D and million kilometer level actual test verification, providing pragmatic choices for family users.
Its target users are those who need a car to balance work commute and weekend family outings, budget fixed just over 100,000 yuan, unwilling to pay for fancy gimmicks, more valuing whether the car is easy to use, safe, and durable. From series-wide 600 km range, to whole vehicle quality polished in multiple global locations, to spaces, safety, smart functions adapted for families. Fengyun T7 hopes to use this combination to set new standards for 100,000-yuan home pure electric SUVs. As domestic new energy market gradually moves towards maturity, consumers purchasing cars are becoming more rational. Compared to dazzling marketing concepts, products that can solve daily travel pain points are more likely to gain market recognition. Launch of Fengyun T7 also makes competition in 100,000-yuan pure electric family niche more sufficient.
