June 3rd, Changan Qiyuan and Chongqing Tongliang Long Football Club reached deep cooperation, becoming Chongqing Tongliang Long's Exclusive Premium Partner.
It is reported that this is a major move for Changan Qiyuan to layout top-tier sports resources following Changan Automobile announcing as the global official partner of Portugal National Football Team on May 23rd. It is also another gift for fans in 2026, a big year for football.
As a new energy brand under central state-owned enterprises, Changan Qiyuan always upholds central enterprise responsibility and national brand original intention. While deepening technical innovation and polishing ultimate products, it actively breaks boundaries to empower mass culture and sports fields, extending the meaning of travel to broader life scenarios, conveying positive life attitude and national brand power.
Chongqing's Team, Changan's Cars
The fate between Changan Qiyuan and Chongqing Tongliang Long began in July 2025. At the critical moment of promotion to Super League, Changan Qiyuan became Chongqing Tongliang Long's Chief Partner. For the first home match after signing, Changan Qiyuan's 500-person cheering squad shouted on site. Afterward, traveling from south to north, accompanying all the way, winning away games, successfully promoted to Super League.
As a sports symbol of the Mountain City, Chongqing Tongliang Long carries Chongqing spirit of resilience, openness, loyalty, and ambition. As a local Chongqing brand, Changan Qiyuan has been committed to creating a better travel experience for users since its birth, harboring a tenacity to go all out for dreams. Based on the shared spiritual core, both parties signed the exclusive premium partner agreement, fighting together for dreams.
At the signing scene, both sides jointly reviewed the 2025 journey, a memory that made all Chongqing people hold their heads high. Chongqing Tongliang Long advanced triumphantly, rekindling Mountain City fans' expectations for the green field. Core players such as Li Zhenquan expressed: "New season, new starting point, will go all out to play every match, the original intention to chase the championship has not changed." Changan Qiyuan General Manager Di Zhirui also solemnly declared: "Changan Qiyuan always walks hand in hand with the team, you just charge forward, leave your back to Changan Qiyuan with confidence!"
Champion Dream, Go All Out
In the 2026 season, Chongqing Tongliang Long battles in Chinese Super League as a newly promoted team. Unbeaten in the opening 8 rounds, once ranked second in the standings, momentum is like a rainbow.
Changan Qiyuan also fought hard for dreams. Established less than three years ago, brand sales exceeded 500,000 units, ranked 7th among global new energy brands. In May, Changan Qiyuan globally delivered 34,528 vehicles, AQ series year-on-year growth of 51.4%, among which the new Q05 single month global sales 19,353 vehicles, Changan Qiyuan A06 cumulative delivery exceeded 40,000 vehicles. Qiyuan speed, fully started!
No Changan without Global Presence! Under the traction of Group's "Sea Accepts Hundred Rivers" strategy, Changan Qiyuan's globalization has also pressed the acceleration button. With the global blockbuster new Q05 as vanguard, Changan Qiyuan has officially landed in Thai market, this year will also enter more global markets such as Southeast Asia, Central Asia, Central and South America, Europe, etc., enhancing global competitiveness.
Champion dream on the field, champion dream in the market, mutually motivating, meeting at the summit.
Surprise Linkage, Make a Date with Football
Even more surprisingly, international top tier and Mountain City top tier also achieved linkage in this signing. At the signing scene, Portuguese legendary goalkeeper Victor Baia and Portuguese legendary midfielder, FC Barcelona Club Sports Director Deco sent VCR to express congratulations. Chongqing Tongliang Long player representative Li Zhenquan invited Portuguese stars to Chongqing from afar, hoping to communicate face-to-face with them, let the world football hear the voice of mountain city fans, triggering expectations.
Talking about preparation situation, players expressed "Getting along well, full of spirit" at the same time, also did not forget to thank the "12th Man" accompanying the team all along—3 vehicles of Changan Qiyuan gifted U23 Hero Ride Changan Qiyuan A06, calling them "configuration is very comprehensive, just like a fully equipped teammate by the side, everywhere makes people feel very secure".
Opportunities always go only to those who are prepared. Believe every dreamer who makes themselves "fully equipped" with sweat and effort, can definitely go out fully equipped on their own tracks, and harvest desired results.
All beautiful encounters originate from mutual appreciation in the heart.
Red is the color of Chongqing Tongliang Long home jerseys, also the base color of Portugal National Team jerseys, even more the base color resonance of two teams unwilling to lose and daring to fight.
Signing Portugal National Team, linking global 500 million fans, this is the way Changan Automobile goes to the world; Fully support Chongqing Tongliang Long, rooted in local, this is the base color of Changan Qiyuan not forgetting the way back.
International IP and Local IP dual-wheel drive, is not a marketing strategy, but the underlying logic of Changan Qiyuan's globalization strategy: Open global cognition with world-class IP, consolidate brand foundation with local IP, walk with two legs, can walk more steadily, further, and more powerfully.
