On June 3, Changan Qiyuan officially signed to become the exclusive partner of Chongqing Chuilong. This move comes just 10 days after it became the official partner of the Portugal National Football Team. In the short term, two football IPs with huge scale and high recognition were taken in simultaneously. Changan Qiyuan interpreted with actions what the "International + Local" dual-wheel drive strategy is. For a new energy brand established less than three years, this layout intensity has already exceeded the scope of traditional marketing, pointing to a deeper imagination space for brand globalization.
From the chief partner in July 2025 to the current exclusive partner, the fate between Changan Qiyuan and Chongqing Chuilong did not happen overnight. That journey of "fighting everywhere" itself is a perfect brand story: when Chuilong was about to break into the top league, Changan Qiyuan sent a 500-person cheering squad to cheer on-site. Afterwards, whether away or home, they always accompanied them. The moment they successfully broke into the top league, Changan Qiyuan had already become the witness and participant of this legend.
Both as Chongqing local brands, both harboring a spirit core of resilience and openness, their combination naturally carries an emotional warmth. This is not a simple business transaction, but a spiritual resonance between two dreamers. Core players like Li Zhenquan stated they would go all out for the championship in the new season. Changan Qiyuan GM Di Zhirui also solemnly declared "Leave your back, rest assured giving it to Changan Qiyuan". Such mutual commitment is enough to move any consumer watching this press conference.
Product strength is the strongest backing for the brand story. In May this year, Changan Qiyuan global deliveries reached 34,528 units. The AQ series increased by 51.4% year-on-year. Among them, the new Q05 monthly global sales were 19,353 units. Changan Qiyuan A06 cumulative deliveries broke 40,000 units. Behind these numbers reflects the acceleration of a new brand. More worth noting is, established less than three years, Changan Qiyuan brand sales have already exceeded 500,000 units, ranking seventh among global new energy brands. This achievement is bright enough among Chinese new energy car companies, and also proves the brand's strength to the outside world. The new Q05 as a global blockbuster product has officially landed in the Thailand market. This year, it will also enter Southeast Asia, Central Asia, Central & South America, Europe, and other global markets. Qiyuan speed is starting to rise comprehensively.
At the signing scene, Portuguese legend goalkeeper Victor Baia and midfield maestro Deco sent congratulatory videos. These names with high reputation in the international football circle added a world-class halo to Chongqing Chuilong. And when Li Zhenquan invited Portuguese stars to Chongqing from afar, the audience could feel that the confidence of Chinese football is rising, the voice of Mountain City fans is being heard by the world. The players also praised the 3 A06 units gifted by Changan Qiyuan non-stop, calling them "Full-spec teammates". This metaphor is extremely ingenious, cleverly linking product completeness with team completeness, subconsciously strengthening brand connotation.
From the perspective of cross-border cooperation, Changan Automobile's sports marketing has always had a method. The brand once established the sports attribute and reliable image of the brand in consumers' minds through multiple event sponsorships. Whether cooperating with football, tennis, or other sports items, Changan insisted on choosing the IP that best represents the brand spirit and target consumer group. This time Changan Qiyuan's dual IP strategy represents a more mature marketing thinking. Using international top traffic like the Portugal National Team to open global cognition. Using local IP like Chongqing Chuilong to solidify brand foundation. Red is both the color of Chuilong's home kit, and the symbol of the Portugal team. The undefeated, dare-to-fight spirit of the two teams perfectly fit Changan Qiyuan's brand temperament. This is not an accidental coincidence, but a carefully designed brand narrative.
The deeper strategic logic lies in the information Changan Qiyuan wants to convey to the outside world is a true global brand that will not forget the way it came. Under the traction of the Group's "Inclusivity" strategy, Changan Qiyuan not only wants to show its talent on the international stage, but also keep warmth in the local market. Walking with two legs, only then can walk more steadily, further, and stronger. Signing the Portugal National Team links 500 million fans globally, while fully supporting Chongqing Chuilong roots in the local. This is a complete plan for multi-level brand building. When consumers see the Qiyuan brand in the global market, they will recall Portugal's glory. When Chongqing consumers see Chuilong struggling hard on the court, the Changan Qiyuan around them becomes the direct witness of this dream.
From the CSL promoted newcomer to the Portugal National Team, from local emotion to the international stage, Changan Qiyuan, with every cross-border choice, interprets a new energy brand's global vision and brand warmth. That 500,000+ sales data is the most solid support for this vision and warmth.
