On June 1, Changan Automobile officially released May production and sales data, with total deliveries of the entire vehicle lineup reaching 209,100 units that month, including 70,700 units delivered overseas, a year-on-year surge of 38%. New energy vehicle deliveries reached 92,400 units, a year-on-year increase of 5.8%. The rapid growth in the overseas market has become the most direct manifestation of Changan Automobile's years of in-depth cultivation in the globalization arena and the implementation of the "Ha Na Bai Chuan" strategy.
Multi-brand matrix full-domain overseas expansion
Relying on the synergistic force of five major brands — Avatr, Deepal Automobile, Changan Qiyuan, Changan Automobile (Gravity), and Changan Kaicheng, Changan continues to promote the parallel overseas expansion of fuel and new energy lines. Relying on differentiated product strength, it continues to break circles in many global markets such as Europe, Southeast Asia, Latin America, and Middle East Africa, achieving a steady climb in Changan Automobile's overseas sales.
From the performance of sub-brands overseas, all sub-sectors are blossoming, and growth highlights emerge endlessly. Among them, Deepal Automobile's May sales were 33,243 units, a year-on-year increase of 30%; overseas cumulative sales from January to May reached 28,704 units, a huge year-on-year increase of 167%. Relying on the excellent range, smart configuration, and overall vehicle quality of new energy products, Deepal quickly opened up overseas market space, becoming the backbone force for Changan Automobile to attack the overseas market.
Changan Qiyuan delivered 34,528 units in May, of which the main model, the all-new Q05, delivered 15,812 units. Moreover, only three days after landing in the Thai market, orders exceeded 3,000 units, gaining recognition from a large number of local users in a short time, marking the rapid landing of Changan's self-developed new energy products in the Southeast Asian mainstream market.
High-end brand Avatr delivered 7,336 units in May, setting a new high for the year. The new model Avatr 07L appeared in the Ministry of Industry and Information Technology declaration announcement and will become one of the first models in the industry equipped with Huawei Qiankun ADS 5 intelligent driving system. Relying on high-end product power, Avatr anchors the global high-end new energy track, with business covering more than 40 countries and regions such as Thailand, Middle East, Singapore, Brazil, and the overseas sector has achieved profitability first. According to the plan, Avatr will officially enter the European market within this year, and by 2030, it will cover more than 110 countries and regions, establish more than 700 overseas channel touchpoints, and the overseas sales share will reach 40%.
Looking at Changan Automobile (Gravity) again, it delivered 48,900 units in May. Relying on blockbuster fuel and hybrid models such as CS75PLUS, Eado Blue Whale Super Engine, with the advantages of people-friendly pricing and ultra-low fuel consumption, its products continue to gain volume in the domestic and international home fuel vehicle markets.
Changan Kaicheng focuses on the commercial vehicle track, delivering 21,100 units in May, with new energy sales growing by 21% year-on-year. Changan Kaicheng is deeply bound to the group's globalization strategy, landing KD assembly projects and brand flagship stores in places like Uzbekistan and Mexico. Pure electric light commercial vehicles, extended-range pickups, etc., have become differentiated overseas volume-selling items, forming category complementarity with passenger cars such as Avatr, Deepal Automobile, Changan Qiyuan, Changan Gravity.
Overall, the product matrix of full categories, multiple price points, parallel fuel and new energy lines has broken the limitations of single model exports, helping Changan Automobile open sales channels in countries with different consumption levels and different vehicle usage environments globally, promoting the group's overseas sales to continue to rise.
Strategic upgrade empowers global deep cultivation
Behind the steady rise in sales, the underlying empowerment of Changan Automobile's three core strategies cannot be separated. The New Energy "Shangri-La" Plan, the Intelligent "Beidou Tian Shu" Plan, and the Globalization "Ha Na Bai Chuan" Plan collaborate to empower product exports. Blue Whale Super Engine hybrid technology achieves a significant reduction in fuel consumption of fuel vehicles; Golden Bell self-developed batteries, multi-in-one efficient electric drive, solid-state battery and other technologies comprehensively empower new energy models; "Tian Shu Intelligence" upgrades automotive safety from traditional passive safety to an active intelligent "Pan-Safety" system, and Tian Shu Pilot end-to-end technology is about to be mass-produced on vehicles in the second half of the year. A series of hardcore technologies jointly create differentiated product competitiveness.
The eye-catching overseas sales report card is also a microcosm of the landing of the globalization "Ha Na Bai Chuan" plan iterating from 1.0 to 2.0. Changan Automobile has built 22 overseas manufacturing bases, including Thailand Rayong factory, with a capacity of 350,000 vehicles/year. The market covers 118 countries and regions, 1,124 overseas sales outlets, and the number of launched models has doubled to 41 models. In 2025, Changan Automobile's overseas sales reached 637,000 units, a year-on-year increase of 18.85%.
At the 2026 Beijing Auto Show, Changan Automobile officially released the "Ha Na Bai Chuan" Plan 2.0, establishing the four major principles of "Long-term, Localization, Systematic, ESG Construction Integration", promoting the upgrade of globalization development to a comprehensive business mode such as manufacturing, trade, investment, service, ESG construction, etc. By 2030, it strives to achieve overseas sales of 1.5 million units.
On May 22, Changan Automobile's "Ha Na Bai Chuan" globalization strategy welcomed a milestone cooperation node. In Lisbon, Portugal, Changan Automobile officially signed a global strategic cooperation agreement with the Portuguese Football Federation (FPF), becoming the Portuguese national team's global official partner. With the 2026 US-Canada-Mexico World Cup approaching, Changan Automobile will rely on the global exposure of world-class football events to break the inherent cognitive barriers of European local consumers towards Chinese car brands, efficiently promoting the localization communication of the European regional brand.
Europe is a key layout area of Changan Automobile's globalization strategy and also the core battle market of the "Ha Na Bai Chuan" Plan 2.0. In the future, Changan Automobile will focus on Changan Qiyuan Q05, Deepal S05, Deepal S07, and Avatr series models, allowing Chinese automotive innovation technology to benefit more European users.
Looking at the global map, relying on the "Ha Na Bai Chuan" Plan 2.0 top-level design, Changan Automobile will continue to promote localization operations and brand deepening in key global areas such as Eurasia, Southeast Asia, Central and South America, and Middle East Africa in sync. On one hand, it solidifies the industrial foundation through localization, on the other hand, it leverages top-tier sports IPs to achieve brand breakthroughs, steadily promoting the advancement from product exports to brand exports, to industrial exports. With the 6th Chongqing Auto Show approaching, Changan Automobile will also centrally exhibit multiple main models and globalization landing results. Standing on the era wind tunnel of independent brands going global in batches, the globalization layout of Changan Automobile led by the four principles is still accelerating continuously. In the future, it will continue to perfect the global industrial chain and brand system, continuously enhancing the discourse power of Chinese automobiles in the global market.
