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The WEY Latte PHEV (named WEY 03 in the European market) is a compact plug-in hybrid SUV under the WEY brand of Great Wall Motor. As a key initial product in the brand's transition to new energy, the Latte PHEV was once considered the core competitiveness of WEY in the mainstream family SUV market, relying on the strong power and economy of the Lemon Hybrid DHT system.
The Latte PHEV is positioned as a family intelligent SUV. Through deep hybrid technology and high-end cabin configuration, it aims to provide a driving experience that balances city commuting and long-distance low energy consumption.
Market Tags: Lemon Hybrid DHT, Plug-in Hybrid, High-Texture Cabin, Executive-Level Comfort.
Design Positioning: The overall exterior adopts WEY's family-style "Frontier Tension" design, interior focuses on the combination of technology and luxury. Interior space layout is reasonable, emphasizing practicality and comfort for family vehicles, representing WEY's deep cultivation of the family subdivision market.
Product Core: Its core competitiveness lies in the Lemon Hybrid DHT technology independently developed by Great Wall, which can automatically switch power modes according to different operating conditions, achieving a deep balance between power output and fuel efficiency, serving as the "technological cornerstone" among the brand's early new energy product array.
Background: With the rapid explosion of the domestic plug-in hybrid market, Great Wall Motor launched Latte DHT and the subsequent PHEV version based on the Lemon Hybrid platform, aiming to enter the mainstream plug-in hybrid SUV market through differentiated hybrid technology paths, competing with models like BYD Song PLUS DM-i.
Important Evolution:
2022-2023: Latte PHEV launched in China, gaining certain market attention for its excellent power smoothness and long range performance.
Late 2023: WEY brand started its global strategy, the Latte PHEV entered the European market as WEY 03, passed the extremely strict E-NCAP 5-star safety test, reflecting the product's high safety standards.
2026 Status: With the strategic adjustment of Great Wall WEY's product structure and the launch of the new generation platform (such as Guiyuan S platform), the Latte PHEV has gradually withdrawn from the main sales array in the Chinese domestic market, focusing instead on maintenance of overseas markets and the brand's leap to higher-end markets (such as V9X flagship series). Currently, the model is still on sale in the European market as an important tentacle of WEY's globalization.
Competitive Landscape: During its active lifecycle, it mainly benchmarked against market leaders like BYD Song PLUS DM-i in the domestic market. Its advantage lies in better mechanical texture and extremely high ride smoothness, but limited by adjustments in brand marketing and channel deployment, its sales did not achieve long-term leadership.
User Reviews: Owners generally recognize its driving texture and chassis filtering performance, believing its power connection is very natural, superior to many competitors. But some users feedback that the car system response speed seems slightly lagging in the updated industry environment after new product releases.
Lemon Hybrid DHT System: Equipped with high thermal efficiency engine and dual-motor hybrid system, supporting pure electric, series, parallel and other mode intelligent switching, achieving power on demand, and having obvious energy efficiency advantages under high-speed operating conditions.
Intelligent Cabin: Equipped with multi-screen link interaction system, once introduced air conditioning control touch screen below the center console, aiming to provide more intuitive driving feedback, and support advanced voice control and remote vehicle control functions.
Safety Performance: As a global model, the car strictly follows European design and testing requirements, adopted high-strength body steel and mature battery safety technology, showing balanced performance in passive and active safety.
As of 2026, the role positioning of Latte PHEV within the brand has changed:
Product Replacement: The domestic market has been taken over by WEY's new generation high-end SUV series (such as V9X, etc.), marking WEY's comprehensive transition from compact family SUV market to luxury full-size SUV and intelligent terminal market.
Overseas Continuation: In overseas markets such as Europe, the model is still a communicator of WEY's brand strength and product strength, Great Wall Motor will continue to maintain its overseas market user experience and brand reputation through software OTA and after-sales optimization.
Technical Accumulation: The Lemon Hybrid system tuning experience and E-NCAP certification process standards accumulated during the Latte PHEV period have been fully integrated into the current high-end platform development system of WEY, continuously empowering next-generation flagship products.
