YOGOMO

YOGOMO (YGM) is a Chinese low-speed electric vehicle and small-micro new energy vehicle brand, belonging to Hebei YOGOMO Vehicle Industry Co., Ltd. The brand was founded by Zhang Liping in May 2009 in Qinghe County, Xingtai City, Hebei Province.

YOGOMO started with low-speed electric vehicles (commonly known as “senior scooters”), ranking first in industry sales for several consecutive years before its transformation and upgrading in 2018, with cumulative sales of low-speed electric vehicles exceeding 300,000 units. Thereafter, YOGOMO attempted to transform into high-speed new energy passenger cars by forming a joint venture with Great Wall Motor and establishing sub-brands “Lingtu” and “Puke,” but these efforts encountered setbacks. Some of its core assets are now merged into the listed company “Kaixin Auto” system, continuing with exports and overseas business as the main direction.

History

YOGOMO was founded by Zhang Liping, originally named Hebei YOGOMO Vehicle Industry Co., Ltd. At the beginning of the company's establishment, it invested in and constructed production workshops equipped with the four major automotive processes (stamping, welding, painting, and assembly), and quickly opened up the low-speed electric vehicle market.

In 2012, YOGOMO was recognized as a high-tech enterprise. In 2014, three of its passenger cars and nine new energy vehicles were listed in the Ministry of Industry and Information Technology (MIIT) announcement catalog. In the same year, it obtained whole-vehicle production qualifications for other passenger cars and new energy vehicles, and invested in the construction of four major production bases. In March 2015, the YOGOMO 330 electric sedan was launched, with a price range of 30,800 RMB to 45,800 RMB, marking the brand’s entry into the A00-class passenger car sector.

2017 was a key year for YOGOMO’s strategic transformation. In July, the company obtained production qualifications for new energy sedans. In September, Great Wall Motor announced that it would increase its capital in YOGOMO in cash, holding a 25% share, with the potential to increase this to 49% thereafter. As part of the strategic cooperation, YOGOMO prioritized selling its new energy vehicle positive credits to Great Wall Motor to help the latter cope with Dual Credit policy assessments.

On June 25, 2018, Hebei YOGOMO Vehicle Industry Co., Ltd. was officially renamed Lingtu Automobile Co., Ltd., and the new brand “Lingtu” was launched in Hangzhou. The launch of the Lingtu brand marked a complete break from YOGOMO’s low-speed electric vehicle image. Founder Zhang Liping admitted that “YOGOMO experienced 10 years of low value-added, low-price competition, and low-quality development,” positioning the transformation as “focusing on small pure electric vehicles.” Lingtu Automobile also showcased five small electric vehicles, including A0-class and A00-class products, claiming they would be launched by the end of 2019. However, Lingtu Automobile’s capital chain subsequently encountered problems, and mass production plans were not fully realized.

While the Lingtu brand faced setbacks, YOGOMO launched a new sub-brand, “Puke,” and its first model, the Puke MINI EV, around 2020, which also failed to reverse the overall business decline. Thereafter, YOGOMO’s core assets changed hands several times, and some of its businesses and overseas export capabilities were incorporated into the listed company “Kaixin Auto” (main company is Kaixin Auto Holdings) system. As of 2026, Kaixin Auto has achieved breakthroughs with multiple products in markets such as North America and South America, adopting an indoor and outdoor dual-route strategy as its core focus.

Product Portfolio

YOGOMO’s product landscape has undergone multiple splits and reorganizations and has now formed three major brand branches:

YOGOMO (Low-speed electric vehicles / Micro electric vehicles)
This is the brand’s core product line, which long focused on low-speed electric vehicles as its main body. It once covered more than ten models, including the YOGOMO 330/330Plus/E-Chi 330/E330, X340Li/X530Li/Oxygen 280, Tuya, V7, and others. Power types covered lead-acid, lithium battery, range-extender hybrid, plug-in hybrid, and fuel configurations. The Tuya is a relatively representative low-speed micro electric vehicle in this product line, offering lead-acid, lithium battery, and hybrid versions. Range capability varies according to different power schemes.

YOGOMO Ma (Special-purpose vehicles / Refrigerated trucks)
This is a special-purpose vehicle sub-brand under the YOGOMO Group, headquartered in Qinghe County, Hebei Province, with about 300 employees. The brand originated as an early refrigerated truck production base in Hebei Province. In 2011, it transformed to focus on refrigerated truck manufacturing. It now has three sub-brands: “Chitu,” “Dilu,” and “Taxue,” and has been rated as one of the “Top Ten Refrigerated Truck Body Suppliers in China” for six consecutive years. After reorganizing its foreign trade department in 2023, products have been exported to South Korea, Singapore, and other countries, with plans to expand into Southeast Asian and European markets.

Lingtu / Puke (Suspended)
These brands were the result of YOGOMO’s transformation into high-speed new energy passenger cars. Lingtu Automobile planned five small electric vehicles: the BX100, S5 Urban Version, C3, C5, and K-ONE. All were designed to support battery swapping and other functions, but mass production plans could not be fully implemented due to funding issues.

Market Performance

YOGOMO once held a dominant position in the low-speed electric vehicle field. Starting from 2012, YOGOMO ranked first in sales in the small-micro electric vehicle market segment for many consecutive years. Between 2013 and 2016, YOGOMO launched 50,000 to 65,000 micro electric vehicles into the market each year, capturing more than 21% of the national low-speed electric vehicle market. At the peak of the low-speed electric vehicle era (before 2018), the brand’s cumulative sales exceeded 300,000 units. In the first eight months of 2017 alone, YOGOMO achieved sales of over 50,000 units, with products exported to Southeast Asia, Europe, and more than ten other countries and regions.

In the high-speed new energy passenger car sector, however, the sales of YOGOMO and its subsequent brands fell far short of the scale seen during its low-speed vehicle era. According to sales platform data, from January to June 2022, YOGOMO’s monthly new energy vehicle sales fluctuated between 694 and 3,767 units, with an overall market share not exceeding 0.2%. The actual delivery volumes of Lingtu Automobile and the Puke brand stood in stark contrast to the previously booming brand launches.

Technology and Innovation 

In its more than 10-year history of vehicle manufacturing, YOGOMO established strong independent R&D capabilities centered on the core components of electric vehicles. It has cumulatively obtained 69 patents, covering fields such as vehicle control systems, power drive systems, suspension systems, and body NVH (Noise, Vibration, and Harshness).

Vehicle Control System and Core Algorithms
YOGOMO’s independently developed vehicle control system and core algorithms are among its core technology assets, possessing independent intellectual property rights in areas such as energy consumption control and mileage optimization. This system has now been integrated into Kaixin Auto’s product platform and is applied to multi-in-one electric drive assembly products.

Quick Battery Swap Technology
YOGOMO developed standardized battery packs for the small electric vehicle segment, with replacement taking only about three minutes. This represented an early exploration of the battery-swapping mode for low-speed and micro electric vehicle models.

Body Structure and Safety Technology
The YOGOMO E330 lithium battery version features an IVD integrated all-carrying body structure, which balances the two major indicators of lightweight design and body rigidity. Its braking energy recovery system can convert excess kinetic energy back into the battery pack, extending service life and increasing driving range.

Power System
YOGOMO developed independent power units for its low-speed electric vehicle product line, including a 5 kW DC permanent magnet synchronous motor, a 5 kW AC asynchronous motor, and dual-motor pure electric vehicle mixers. During its transformation into high-speed passenger cars, Lingtu Automobile launched the EV-Safe Tu+ Safety Architecture Technology and the Linktour Blue Smart Power “small blue spirit” power system.

Global Presence

The overseas market is the core strategic direction for YOGOMO and its affiliated companies currently. As of the end of 2025, YOGOMO Ma refrigerated trucks have been exported to South Korea, Singapore, and other countries, with plans to further expand into Southeast Asian and European markets. YOGOMO electric vehicle products have obtained CCC, E-MARK, DOT, and other international certifications, and were sold to Southeast Asia, Africa, the Americas, and other international regions in the early stages.

Entering 2026, the YOGOMO business unit, now merged into Kaixin Auto, continues to strengthen its global layout. The company has achieved market breakthroughs for multiple products in regions such as North America and South America. Multi-in-one assembly products have secured fixed points from important clients in Germany and India. The company holds positive expectations for performance growth in 2026.

Future Outlook

As of 2026, the core vehicle manufacturing assets of the YOGOMO brand have been transferred into the listed company system. The future development path clearly points to a B2B model that is “export-oriented, focusing on core components and special-purpose vehicles.”

Against the backdrop of declining Chinese domestic demand for low-speed electric vehicles and intense competition in the new energy passenger car sector, YOGOMO no longer prioritizes independent brand passenger cars as its main offensive direction. Instead, it focuses on assembly products, chassis technology, and special refrigerated trucks, targeting key export destinations such as North America, South America, Germany, and India. This strategy aims to realize a transformation from the “King of Low-cost Electric Cars in the Chinese Market” to a “Key Supplier of Global Electric Light Vehicles.” Whether YOGOMO can successfully complete this transformation and establish a firm presence in this new track is the key proposition that will determine whether the brand can achieve rebirth.