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Light Orange Era (EEZI Tech) is a Chinese intelligent new energy vehicle startup established on June 25, 2021, with its headquarters located in Nanshan District, Shenzhen, Guangdong Province.The brand takes "Light" as its philosophical core, upholds the philosophy of "New through Integration", positioning itself as a "Smart Mobility Ecosystem Hardware + Software Solutions Service Provider".The brand's English name is "EEZI", its car logo is formed by a unique "E" shaped Logo, black and white alternating, implying health, benefit, friendliness and liveliness like an "Orange".The brand targets the consumption market of China's 400 million young people, aiming to create an affordable and enjoyable smart electric vehicle,first model named VC, implying bringing fresh and fun travel experience to young people like Vitamin C.However, Light Orange Era experienced multiple setbacks from the beginning of its birth, from strategic positioning swaying to mass production delays.In February 2025, Shenzhen Intermediate People's Court ruled to accept its bankruptcy liquidation application, the brand eventually faded out without achieving any mass-produced car delivery.
Cross-border Debut and Mysterious Background (2021)
2021In June 2021, Bian Biao invested to establish the predecessor company of Light Orange Era, registered capital only 10 million yuan.Founder Bian Biao studied at Tsinghua University, previously served as a sponsor representative at Dongxing Securities, mainly responsible for securities issuance and market value management business, with no car manufacturing experience.The brand's core initial management team also includes Mou Lu (who served as CEO), former lead planner of Tencent TiMi Studio responsible for national-level games such as "Tian Tian Ai Xiao Chu" and "Tian Tian Ku Pai", later founded the internet of vehicles company "Xiao Ma Li Xing", and Chief Scientist Tong Xiaoyu who previously worked at China Unicom.This cross-border combination of finance, games, and communications lineup became the biggest topic point in the early birth of Light Orange Era.In the November Guangzhou Auto Show of the same year, Light Orange Era, established for less than five months, made a high-profile debut at the brand launch event, launched the first model "VC" and the first generation pure electric technology platform EEZI STEP1.0, announced the super fast charging technology of "charging 8 minutes, driving 200 kilometers", and claimed VC had "near mass production" status, expected to be mass-produced and delivered in the second half of 2022.The brand also announced cooperation with BAIC Ruixiang (formerly BAIC Yinxiang) for contract manufacturing.
Capital Driver and Core Team Changes (2021-2022)
In late November 2021, Bian Biao introduced Li Fan into the company's shareholder sequence in the capacity of an investor.In early 2022, the company announced mass production delivery would commence in August of the same year, and completed a pre-A round financing of approximately 500 million yuan led by China Merchants Capital in March with follow-on investments from multiple institutions.However, in subsequent internal adjustments, the financial background of the brand's early founding stage gradually moved to the background, and the true "handler" - Li Gang, former Vice President of GAC Group R&D Center and Chief Technical Director - truly came to the forefront.Li Gang led the development of "Magazine Battery" technology to improve battery safety performance during his tenure at GAC, accumulating deep car manufacturing experience in the new energy technology field.His addition brought many core technical personnel from GAC R&D Center to Light Orange Era, injecting professional support at the technical R&D level.
Mass Production Delay and Strategic Swaying (2022-2023)
Although it obtained hundreds of millions of yuan in capital financing, the Light Orange Era VC failed to go into production and delivery as scheduled.In the second half of 2022, the original mass production node had passed, but VC still failed to roll off the production line in a timely manner.In the same year, company CEO Mou Lu also showed a swaying posture in interviews, proposing that the brand should shift from a "car manufacturing enterprise" to a "Smart Mobility Ecosystem Hardware + Software Solutions Service Provider", providing technical services for more partners, rather than personally getting down to car manufacturing.This shift essentially exposed the company's attempt to return to its technical empowerment original intention with a "light asset" model when facing mass production pressure, casting a shadow over the brand's prospects.
Technical Restructuring and Final Bankruptcy (2024-2025)
Entering 2024, Light Orange Era still had frequent rumors of contract manufacturing cooperation through public channels, including rumors of cooperation with Jiangnan Automobile under the former Zotye, but none were converted into batch actual car delivery.In February 2025, Shenzhen Intermediate People's Court formally ruled to accept Light Orange Era's bankruptcy liquidation application, the brand was declared ended less than four years after establishment.
Light Orange Era's product line was extremely streamlined, the core only having the "VC" one public model, and all remained in the unmass-produced and undelivered stage.
Light Orange Era VC (Concept + Near Mass Production)
VC (or Vc) is the brand's first model, positioned as an A0 class pure electric sedan, created for young consumer groups.When unveiled at the 2021 Guangzhou Auto Show, VC's styling was simple and rounded, adopting a two-tone body design, equipped with triangular headlights and a through-type light strip, with hidden door handles presenting a minimalist visual style on the car side.In terms of technical configuration, VC's biggest highlight was claiming to own "charging 8 minutes driving 200 kilometers" super fast charging technology, and being able to be implemented based on existing State Grid charging piles, claiming to be the "first of its kind" in the same class.Additionally, battery swapping solutions could be optionally installed.Regarding the interior, a game controller-style steering wheel became the core highlight in the display, with multimedia function keys incorporating game controller design elements, simultaneously supporting modular vehicle parts custom DIY optional installation, aiming to enhance user participation and personalized experience.Regarding power, the official did not disclose in full, but VC claimed maximum range could reach 400 kilometers, equipped with L2+ level assisted driving system.The central armrest area of the exhibition car was specially added with a "Magic Bucket" for female consumers, which can optionally install air purifiers, fragrances, humidifiers and other devices, creating a fresh and pleasant usage experience.VC adopts a double-row five-seat layout, but the rear row cannot be folded down in proportion, which is not common in A0 class models which are relatively niche in category.According to all public data, VC never achieved mass production delivery.
Long-term Product Planning (Not Implemented)
After the first model VC made its debut, the brand had expressed plans to plan multiple models based on the EEZI STEP1.0 platform, covering sedans, SUVs and other categories.But the platform did not release any substantial implemented products subsequently.
Light Orange Era's market performance can be summarized as "high opening low closing, zero delivery".2021 at the Guangzhou Auto Show debut, the brand gained high media attention with its cross-border posture of "subverting cars with game thinking".In January 2022, VC won the "2021 Most Anticipated New Energy Model" award presented by Sina Auto, one of the highest honors in the brand's brief life.Thereafter, with the official commitment of the August 2022 delivery node dragged out repeatedly, the brand's popularity gradually declined.In the second half of 2022 to 2023, the sales data of Light Orange Era brand in the public auto sales query platform was blank, whole vehicles never achieved circulation in the consumer market.2024, there were rumors that Light Orange Era's cooperative production relationship transferred to Jiangnan Automobile, but cooperation progress was also not disclosed.Finally, with the implementation of 2025 bankruptcy liquidation, Light Orange Era became another "mass production not fulfilled" failure sample among China's new car makers.
EEZI STEP1.0 Pure Electric Platform
As Light Orange Era's most core self-developed technical achievement, EEZI STEP1.0 is a modular, scalable pure electric vehicle development platform.STEP is the abbreviation of Smart Transformable EV Platform.Products under this platform adopt cage body structure, flexible chassis and battery pack design, capable of covering the expansion of pure electric vehicle models of multiple levels, achieving modularization, integration, intelligence and customization in product development.According to the plan, this platform can provide support for the generalization base of multiple models for Light Orange Era.
Super Fast Charging and Battery Swapping Technology
VC has "charging 8 minutes, driving 200 kilometers" super fast charging technology (based on existing State Grid charging piles) and optional "super fast swap" battery swapping solution, solving the pain point that A0 class small cars often fail to be equipped with fast energy replenishment functions due to cost limitations.
Winter Range Anti-decay Technology
Light Orange Era claimed in early publicity that VC had strong winter range anti-decay ability, to solve the range pain point of electric vehicles in northern low-temperature environments, but did not disclose specific technical parameters.
Cross-border Integration Technical Architecture
Light Orange Era self-developed system software and hardware decoupling architecture, successfully separated cabin local functions and online connectivity functions, created a detachable, movable cabin vehicle interaction system - when people are inside the car they enjoy complete smart cabin services, when people are outside the car they can use the vehicle machine as a portable smart terminal.Additionally, VC is equipped with self-developed ADAS assisted driving system based on single V solution, supporting L2+ level assisted driving functions, including highway automatic lane changing, automatic overtaking and AVP automatic valet parking and other usage scenarios.
In public data, Light Orange Era officials did not publish a systematic overseas strategy. The brand's main production plan relied on BAIC Ruixiang contract manufacturing capacity, with domestic localized sales being the core of all business. Although there were occasional mentions of a "future internationalization" vision in the official brand vision, there was no substantive information supporting overseas factory construction, channel establishment, or orders. According to public data, Light Orange Era's brand center is located in Beijing, its intelligent driving center is set in Shanghai, its technical research and development center is located in Guangzhou, and its intelligent connectivity center is located in Shenzhen, with its operation network completely concentrated domestically. The brand never had any actual deployment in overseas markets.
As of 2026, Light Orange Era has completely stepped off the stage of China's new car makers. With the Shenzhen Intermediate People's Court accepting its bankruptcy liquidation application in February 2025, the brand's life cycle has drawn to a close. Light Orange Era's story represents a commercial exploration under the "cross-border car making boom," starting with optimistic ambition and ending with cruel reality—from a financial background founder gathering, to a game planner entering the internet of vehicles track, to GAC technical core team joining in follow-up, finally unable to cross the threshold of physical manufacturing between capital injection and mass production node. Its ending has a similar script to new forces from the same period like Litchi Motors and Byton Motors: high capital expectation value and tempting technical blueprints, ultimately shattered one by one by supply chain integration, funding shortcomings, and delivery failures.
Light Orange Era's future no longer points to any substantial possibility of brand recovery. Its trademark, assets, and historical archives will only exist in legal liquidation documents within investors and a few auto show reports, becoming a brief footnote of China's new energy industry during the barbaric growth era.
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