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JMCG Jingma Motor Co., Ltd. (JMMC) is a wholly-owned subsidiary of Jiangling Motors Corporation Group (JMCG) and one of the group’s six major complete vehicle enterprises. Its core business covers large, medium, and light commercial vehicles (including new energy vehicles), passenger vehicles (excluding sedans), trucks, and special-purpose vehicles. The company’s predecessor was the original Jiangxi Fire Vehicle Manufacturing Plant (Nanchang Automobile Plant), established in 1958. With over sixty years of history in complete vehicle production, it holds comprehensive production qualifications for coach bodies, fire trucks, special (modified) vehicles, and chassis.
As a key complete vehicle sector under the JMC Group, Jingma Motor, alongside companies such as Jiangxi Isuzu and JMC Corporation, forms the group’s comprehensive product matrix spanning from commercial to passenger vehicles. Adhering to the corporate spirit of “Innovation and Hard Work to Revive Jingma,” the company prioritizes technology-driven development and quality upgrades. Its main products include Fuzun coaches, the Fuyun series of light commercial vehicles, school buses, and various special-purpose vehicles. In July 2023, the company successfully obtained production qualifications for new energy passenger vehicles and trucks, further expanding its business scope and accelerating its transformation into a multi-sector complete vehicle manufacturer. The legal representative is Wan Jianrong, the workforce comprises approximately 100–499 employees, and the approval date is January 19, 2024.
The history of Jingma Motor dates back to the Jiangxi Fire Vehicle Manufacturing Plant (also known as Nanchang Automobile Plant), established in 1958. As one of the oldest complete vehicle manufacturing enterprises in Jiangxi Province, it successively undertook the research and production of fire trucks, light off-road vehicles, and coaches. Around 2005, the plant completed asset restructuring with the JMC Group, becoming a key complete vehicle sector within the group. In June 2011, the JMC Group restructured the original Jiangxi Fire Vehicle Manufacturing Plant to establish Jiangxi Fire Vehicle Manufacturing Co., Ltd. Later that November, it was officially renamed “JMC Jingma Motor Co., Ltd.,” marking Jingma Motor’s entry into the core members of the JMC Group’s complete vehicle business as an independent brand.
From its brand reshaping in 2011 until around 2021, Jingma Motor focused on the research and manufacturing of traditional fuel-powered coaches and special-purpose vehicles, building a user base in Jiangxi Province and surrounding markets with product series such as Fuzun and Fuyun. Starting in 2017, the company proactively expanded into the new energy coach sector, launching multiple models including pure electric city coaches and hybrid coaches, thereby taking the first step in its electrification transformation. After 2021, the pace of this new energy transition accelerated significantly. In July 2023, the company successfully obtained production qualifications for new energy passenger vehicles and trucks from the national Ministry of Industry and Information Technology, fully opening policy channels for its transformation from traditional commercial vehicles to a comprehensive range of new energy products.
In 2024, the company achieved annual complete vehicle sales of 7,033 units, a year-on-year increase of 62.3%. Export volumes reached 3,393 units, up 63.8% year-on-year. Multiple operational indicators hit new historical records, signaling that Jingma Motor has entered a phase of high-speed growth. In 2025, the company capitalized on this momentum by successfully delivering a thousand-unit overseas order. Entering 2026, Jingma Motor’s sales of coaches over 6 meters increased by more than 185% year-on-year, propelling the brand to the forefront of the industry and demonstrating strong growth momentum.
Jingma Motor implements a dual-brand strategy featuring “Jingma” and “Jinggangshan.” Its product matrix is divided into three major sectors: Coaches & Passenger Vehicles, Special Purpose Vehicles, and New Energy Vehicles, covering diverse application scenarios such as city buses, highway passenger transport, business commuting, logistics delivery, and special operations.
Coaches & Passenger Vehicle Sector: Centered on the “Fuzun” series of medium-to-large coaches and the “Fuyun” series of light commercial vehicles, with the Fuyun series serving as Jingma Motor’s sales leader. The product line includes both fuel and new energy variants. The fuel version is powered by a 2.8T diesel engine paired with a 5-speed manual transmission, available in various configurations such as short-wheelbase low-roof, short-wheelbase mid-roof, and long-wheelbase mid-roof. Seating capacity ranges from 4 to 9 seats, with prices ranging from 94,800 yuan to 248,000 yuan. The Fuzun series encompasses medium-to-large coaches and city buses, including models such as the JMV6105GRPHEV1 plug-in hybrid city bus and the JMV6105GRBEV1 pure electric city bus. Additionally, Jingma Motor provides various coach chassis to support secondary development by modification plants.
Special Purpose Vehicles & Special Operation Vehicle Sector: This sector includes dedicated school buses for toddlers (JMV6590XF1) and primary school students (JMV6590XF), catering to preschool and compulsory education needs. The company also produces fire trucks—the foundational product of its history. Since 1958, fire trucks have remained a core offering, and the company retains full certification and production capabilities in this area. Other offerings include mail vans (such as the JMV5040XYZBEV pure electric mail van), box-type transport vehicles, and other special-purpose vehicles serving the logistics and public utility sectors.
New Energy Vehicle Model Sector: With expanded production qualifications, the new energy vehicle lineup has grown increasingly diverse. Representative products include the Fuyun New Energy (available in Business & Travel and Box Van versions), a pure electric light commercial vehicle offering two battery capacities (77 kWh and 85.89 kWh) with CLTC ranges of 230 km and 345 km, respectively. The 2025 model 410 km business version has a guide price of 285,800 yuan. Another key model is the E-Lufu Electric Closed Box Van, a 3.2-ton class pure electric logistics vehicle equipped with a 39.6 kWh battery pack and a CLTC range of 230 km. Furthermore, Jingma brand models such as the JMV6553QRBEV pure electric multi-purpose passenger vehicle and the JMV5030XSWBEV pure electric business car (equipped with CATL lithium iron phosphate batteries and Fangzheng Motor 120 kW permanent magnet synchronous motors) have completed regulatory announcements, further enriching the new energy product portfolio.
In 2024, Jingma Motor achieved a historical breakthrough. Annual complete vehicle sales reached 7,033 units, a year-on-year increase of 62.3%. Export volumes totaled 3,393 units, up 63.8% year-on-year. Among these, new energy vehicle sales surged to 1,981 units, marking a remarkable 244.5% year-on-year increase. Multiple core operational indicators hit record highs. Notably, the proportion of special-purpose vehicles and new energy models in export orders rose significantly, reflecting rapidly growing recognition of Jingma Motor’s new energy products in overseas markets. At the start of the year, in January 2024, the company secured orders exceeding 900 units in a single month, demonstrating strong momentum from the outset.
In 2025, according to data released by the China Association of Automobile Manufacturers, Jingma Motor achieved commercial vehicle production of 6,400 units, a year-on-year increase of 21.38%. Commercial vehicle sales also reached 6,400 units, up 17.28% year-on-year. This maintained a double-digit growth trend for more than two consecutive years, allowing the company to stand out despite pressure in the overall coach market.
Entering 2026, Jingma Motor’s growth accelerated further. In January 2026, sales of coaches over 6 meters reached 536 units, with a year-on-year growth rate of 177.72%, ranking first among the top 10 coach manufacturers nationwide for single-month growth. In the first two months of 2026, sales of coaches over 6 meters climbed to 932 units, a year-on-year increase of 185.02%, lifting the company’s industry ranking to the top six. In the medium-sized coach (7–10 meters) segment, Jingma Motor’s sales for the first two months reached 950 units, surging 185% year-on-year to rank second in the industry, trailing only Higer Coach. In terms of market share, Jingma Motor has secured the top position for medium-sized coaches in the Saudi market, establishing a competitive advantage in key overseas regions.
Jingma Motor has continuously built technical barriers over the past few years. Its core competitiveness is mainly reflected in three major sectors: New Energy “Three-Electric” Systems, Thermal Management Technology, and Vehicle Lightweighting.
Regarding new energy core technology, Jingma Motor has established a diversified product roadmap covering both pure electric and plug-in hybrid vehicles. At the battery system level, mainstream new energy models adopt the lithium iron phosphate (LFP) technology route, with energy storage system assemblies sourced from industry-leading supplier CATL. For example, the JMV5030XSWBEV pure electric business car is equipped with CATL LFP batteries paired with TZ220XSFDM60A permanent magnet synchronous motors produced by Zhejiang Fangzheng Motor, achieving a peak power of 120 kW. The Fuyun new energy light commercial vehicle features an 85.89 kWh large-capacity battery, offering a CLTC range of 345 km. In terms of motor and motor control systems, the company widely adopts permanent magnet synchronous motor solutions. Suppliers include Fangzheng Motor and Beijing Dajun Shengyu Drive System, among others. Some models feature a rated power of 60 kW and a peak power of approximately 120 kW. Having obtained dual production qualifications for new energy passenger vehicles and trucks in 2023, Jingma Motor has mastered the full-process capability from complete vehicle design to announcement certification for pure electric models. This lays the foundation for self-developed “Three-Electric” integration technology and autonomous chassis platform development. Regarding plug-in hybrids, represented by the JMV6105GRPHEV1 city bus, the company has accumulated significant expertise in hybrid complete vehicle control systems.
Thermal management and energy-saving technology are key competitive advantages of Jingma Motor’s new energy products. The company’s new energy coaches are equipped with advanced thermal management systems that effectively reduce thermal loss in the drive system and improve energy utilization efficiency. Additionally, Jingma Motor applies lightweight design concepts to its coach chassis. New energy models achieve overall weight reduction while maintaining body strength, thereby indirectly enhancing range performance.
In the realms of intelligent manufacturing and the Industrial Internet of Things (IIoT), the company is actively promoting digital transformation. In cooperation with Kangaroo Cloud, it has built an enterprise-level data asset center to advance the “Intelligence Data Jingma” strategy, covering digital applications in four major areas, including R&D management, supply chain manufacturing, and operational management. Furthermore, in the R&D field, Jingma Motor adopts a parallel approach of independent research and technical co-creation. By collaborating with industry research institutions and technology enterprises, the company continues to tackle core technologies in new energy and intelligent connectivity, focusing on key areas such as complete vehicle electronic control, battery management systems, and lightweight chassis design.
The overseas market is one of the most important growth engines for Jingma Motor. The company’s international expansion dates back to 2009, focusing on key markets and growing step by step. To date, it has expanded to more than 22 countries and regions globally, including the Philippines, Malaysia, Cambodia, Laos, and South Korea, as well as Middle Eastern countries such as Saudi Arabia, the UAE, and Iraq, extending further to Latin American markets like Honduras.
The Middle East serves as the “Strategic Pivot” of Jingma’s overseas layout. In Saudi Arabia, a key Middle Eastern market, Jingma Motor’s share of the medium-sized coach segment has firmly remained in the top tier. The Jingma brand has achieved a leapfrog upgrade from merely “selling products” to “building a brand” locally. Since deepening localization cooperation in 2022, the JMC Group has established a stable market foundation in Saudi Arabia, positioning the country as a global “Brand Strategic Pivot.” By offering localized products and services, the group continuously promotes the international value elevation of the brand. In the UAE, Jingma Motor’s medium and small coaches have also built a solid customer base. In Iraq, Jingma coaches and JMC Alatao pickups were simultaneously launched in October 2024, further deepening JMC’s commercial vehicle presence in the Middle East and injecting new vitality into Iraq’s economic recovery through enhanced commercial vehicle solutions.
Regarding overseas orders and growth momentum, Jingma Motor successfully delivered a thousand-unit overseas order in December 2025. Entering January 2026, the company secured an additional 500 units in orders and completed the shipment of the first batch of 100 units on January 16, marking a strong start for the year in overseas markets. In the seated coach export segment, Jingma Coaches have emerged as a rising star. Leveraging compact, high-cost-performance medium and small coach products, the brand has won the favor of overseas users. In emerging markets such as Azerbaijan and Honduras, Fuyun series products have also successfully entered the market, helping “Jiangxi Manufacturing” reach a broader international stage.
The global expansion of new energy vehicle models is also accelerating. Jingma’s new energy coaches are being exported to major Middle Eastern markets, including Saudi Arabia and the UAE. Against the backdrop of the JMC Group’s new energy vehicles partnering with Baidu’s “Apollo Go” for a Dubai autonomous driving fleet of over a thousand units, Jingma’s new energy coaches will benefit from the group’s overall overseas ecosystem synergy, continuously expanding their share in overseas new energy markets.
Jingma Motor has established the strategic development concept of “Technology Empowering Products, Innovation Leading the Future.” Amid the transformative wave of the “New Four Modernizations,” the company strives to achieve a new energy vehicle sales share exceeding 50% by 2027, aiming to become a benchmark enterprise in the domestic new energy commercial vehicle sector.
Product Transformation & Electrification Goals: Leveraging the acquisition of production qualifications for new energy passenger vehicles and trucks in 2023, the company is accelerating the electrification iteration of its product matrix. The goal is for new energy vehicle sales to account for more than 50% of total company sales by 2027. In segments such as plug-in hybrid coaches, pure electric business cars, and light logistics vehicles, Jingma Motor will promote iterative upgrades of batteries and complete vehicle thermal management systems, thereby expanding range options.
R&D Intelligence & Digital Transformation: Regarding digital transformation, the company is progressively advancing its “Intelligence Data Jingma” strategy. Centered on users and driven by data, the initiative aims to build enterprise-level data asset centers and agile enterprise architectures across four key areas: sales and service digitization, R&D management digitization, supply chain manufacturing digitization, and operational management digitization. By using data to empower product definition and precision marketing, the company seeks to improve efficiency across the entire value chain. Additionally, Jingma Motor actively collaborates with third-party technology enterprises such as Jingwei Hengrun, establishing joint ventures to jointly promote automotive intelligent electric platform projects. This accelerates the development and deployment of smart cockpits, domain controllers, and core new energy components.
Innovative Business & Dual-Brand Synergy: In terms of innovative business models, Jingma Motor adopts an “Independent R&D + Technical Co-creation” approach, continuously breaking through in the special-purpose vehicle field, while achieving technical breakthroughs in new business directions through collaborative efforts. The company will continue to implement the “Jingma” and “Jinggangshan” dual-brand synergy strategy. With differentiated positioning, the two brands respectively cover the medium-to-high-end commercial vehicle market and the economy coach market, forming comprehensive coverage of both domestic and overseas markets.
Overseas Deep Expansion: The company will take Saudi Arabia in the Middle East as its global brand strategic pivot, cultivating deep roots while accelerating expansion into other Middle Eastern and Central Asian countries such as the UAE, Iraq, and Azerbaijan. Regarding the global rollout of new energy coaches, Jingma Motor will further increase the deployment of overseas new energy models. By leveraging the JMC Group’s localized operations and brand momentum in Saudi Arabia, the UAE, and other regions, the company aims to accelerate the promotion of “Chinese Intelligent Manufacturing” along the “Belt and Road” and in emerging markets. Jingma Motor is comprehensively transforming from a traditional coach manufacturer into a new type of complete vehicle enterprise driven by new energy and intelligent technology, striving to become a leading force of the “New SOE” in the Chinese coach industry during the “15th Five-Year Plan” period.
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