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Haomo.AI is a Chinese autonomous driving technology company founded in 2019, headquartered in Fengtai, Beijing. Haomo.AI was incubated internally by Great Wall Motor, previously the Intelligent Driving Forefront Division of Great Wall Motor's Technology Center. The actual controller is Wei Jianjun, Chairman of Great Wall Motor. The company was once one of the top players in China's mass-produced autonomous driving. In less than six years since establishment, it completed 7 rounds of financing, raising nearly 2 billion yuan in total, with valuation breaking 1 billion USD, entering the Hurun Global Unicorn List.
Haomo.AI's management team is known in the industry for its "luxury lineup": Chairman Zhang Kai and CIO Zhen Longbao come from the Great Wall system, CEO Gu Weihao comes from Baidu, is one of the core founding members of Baidu Apollo, once led Baidu's Level 3 autonomous driving business, COO Hou Jun comes from Huawei, familiar with automotive project delivery and supply chain management. Since its establishment, the company has followed an "incremental" autonomous driving route, with the overall technical path of gradually moving from Level 2 assisted driving to Level 4 fully autonomous driving. Its business covers two main directions: passenger car assisted driving systems and last-mile logistics automatic delivery vehicles.
In terms of capital, the total financing disclosed by Haomo.AI has approached 2 billion yuan. Major investors include Meituan, Hillhouse Capital, Qualcomm Ventures, Shoucheng Holdings, Jiuzhi Capital, BOC Investment, and Chengdu Local Industry Fund, among others. However, in November 2025, this former star startup issued a "suspension and leave" notice to all employees, falling into a standstill. As of early 2026, the company's accounts were frozen, wages were owed, and executives fled, becoming a typical case of retreat in the 2025 Chinese autonomous driving startup wave.
Haomo.AI's technical foundation began with Great Wall Motor. Around 2015, Great Wall Motor established an Intelligent Driving Forefront Division internally, beginning a systematic layout of autonomous driving technology modules such as perception, decision-making, HD maps, and domain controllers. In 2019, with large group listed companies in China launching a wave of business spin-offs, Wei Jianjun drew on the model of global giants like Toyota and GM to operate parts businesses independently, deciding to split the Forefront Division entirely out to establish an independent company. On November 29, 2019, Haomo.AI Technologies Co., Ltd. was officially registered and established in Fengtai, Beijing. Wei Jianjun held approximately 37% of the shares personally, and the industry once referred to it as "Wei Jianjun's own child".
At the beginning of its establishment, Great Wall Motor released the "Coffee Smart Driving 331 Strategy" for Haomo.AI, aiming to achieve three leads within three years: number one in user scale in the industry, best user experience rating, and most comprehensive scenario functionality coverage. It also announced that all sub-brand models under the company would be equipped with Haomo.AI's smart driving products. Starting from May 2021, Haomo.AI's assisted driving system HPilot 1.0 was rapidly mounted on the WEY Mocha model; in March 2022, it iterated to HPilot 2.0 version.
In the capital market, Haomo.AI was highly sought after. In the Series A financing round in December 2021, nearly 1 billion yuan was raised, with the Strategic Investment Department of Meituan, Hillhouse Capital, Qualcomm Ventures, Shoucheng Holdings, etc., entering the market jointly. The valuation reached 1 billion USD, becoming the first company to enter media reports in the form of "autonomous driving unicorn" densely. Thereafter, in February and April 2024, B1 and B2 financing rounds were completed respectively, led by local industry funds and early shareholders following the investment, with the valuation climbing to 9 billion yuan.
In terms of technological evolution, Haomo.AI released the autonomous driving generative large model DriveGPT (Xuehu HaiRuo) in April 2023. In October of the same year, it launched three thousand-yuan level drive-park integrated assisted driving products, HP170, HP370, and HP570, for the passenger car market, covering the price range of 3,000 to 8,000 yuan, entering city full-scenario smart driving with an extreme cost-performance concept.
However, starting from 2023, the development trajectory of Haomo.AI began to deviate. Its main problems were concentrated in the fact that the City NOH (Navigated Highway Assist Drive) functionality could not be mass-produced for a long time. The original plan was to implement in 10 cities at the end of 2022 and expand to 100 cities in 2023, but as of September 2024, only 8 cities achieved solution coverage. At the same time, competitors Huawei and XPeng had already covered more than 200 cities nationwide in city smart driving. Although Haomo.AI explored the map-less direction early on, it failed to form a focused advantage, still retaining HD maps and other technology branches. The business was also scattered across passenger car assisted driving, last-mile logistics vehicles, and intelligent hardware tracks, leading to the dispersion of core R&D resources and a serious lag in the iteration rhythm.
In terms of technology route selection, Haomo.AI chose the Qualcomm Snapdragon Ride platform for the first WEY Mocha DHT-PHEV LiDAR version equipped with City NOH, becoming the industry's first model to land the Snapdragon 8650 chip. However, many new problems were encountered during the development process of the platform. It is generally believed by the industry that this slowed down the pace of product landing to a certain extent. Great Wall Motor's confidence in Haomo.AI gradually wavered. Around 2023, Great Wall began to adopt a "multi-legged walking" smart driving supplier strategy. While retaining Haomo.AI, it introduced external suppliers such as DeepRoute.ai, Momenta, and Huawei. In March 2024, DeepRoute.ai officially became Great Wall Motor's second smart driving supplier. In November of the same year, it exclusively obtained 100 million USD Series C financing from Great Wall Motor, completely replacing Haomo.AI as the smart driving supplier for the new WEY Lanshan.
Having lost the "exclusive supplier" status of Great Wall Motor, Haomo.AI tried to expand external customers but with little effect. Among the partners displayed on its official website, there was only Great Wall Motor as the actual whole vehicle customer. Starting from 2024, there were repeated rumors of executive departures, layoffs, and unpaid wages at Haomo.AI. Starting from April 2025, core executives such as Technical Vice President Ai Rui and Product Vice President Cai Na frequently left. Starting from August 2025, the company began to owe wages. On November 22, 2025, a "Notice of Suspension and Leave" appeared in the company's main group at Haomo.AI, announcing that all employees would stop work and take leave starting from November 24. The official did not make a public explanation, and a follow-up plan was not introduced. At this point, this smart driving unicorn that had once been expected had reached its end. In 2026, the outside world no longer had substantial expectations for Haomo's subsequent development, and the definition of suspension gradually became clear.
Haomo.AI's product matrix runs parallel on the two main lines of "passenger car" and "last-mile logistics", while extending around the assisted driving domain controller at the intelligent hardware level. Its hardware and product system mainly include three major blocks.
In terms of assisted driving, Haomo.AI provides a series of drive-park integrated smart driving solutions covering from low-end to high-end. The core products are HP170, HP370, and HP570 three solutions, aiming to enter the market with extremely high cost-performance. HP170 is positioned at the 3,000 yuan level for highway and city expressway map-less NOH solutions, capable of achieving highway, city expressway map-less navigated assist driving (NOH) and short-distance memory parking. The hardware configuration is 5 TOPS computing power, standard equipped with 1 front view camera, 4 fisheye cameras, 2 rear corner radars, and 12 ultrasonic radars, supporting flexible selection. This solution meets core computing with a single MCU, an important attempt for high-end smart driving to penetrate mid-to-low-end models. HP370 is a 5,000 yuan level city memory driving and memory parking solution, capable of achieving driving route memory, free-teaching memory parking, and intelligent obstacle avoidance in highways, city expressways, and city environments. The hardware uses 32 TOPS computing power. The sensor scheme is standard equipped with 9 cameras, 1 front radar, and 12 ultrasonic radars, known as the lowest cost entry solution for City NOH. HP570 is an 8,000 yuan level city full-scenario map-less NOH solution, capable of achieving city map-less navigated assist driving (City NOH), full-scenario assist parking, full-scenario intelligent obstacle avoidance, and cross-layer free-teaching memory parking. Hardware computing power is flexibly configured between 72 TOPS and 100 TOPS, standard equipped with more than a dozen cameras, and supports optional selection of 1 LiDAR. The three products jointly constitute Haomo.AI's full-scenario smart driving solution library for OEMs.
In the last-mile logistics sector, Haomo.AI's signature product is the "Little Magic Camel" series of last-mile logistics automatic delivery vehicles. This product focuses on city last-mile delivery scenarios such as supermarket fulfillment, express sorting, and community group buying. It is the world's first medium-sized last-mile logistics automatic delivery vehicle with a price of less than 90,000 yuan. As of the product suspension, Little Magic Camel has completed more than 220,000 delivery tasks.
In the hardware and domain controller sector, Haomo.AI has a passenger car assisted driving domain controller product line named "Little Magic Box", corresponding to the computing core of the HPilot solution. The company also incubated the "Little Magic Disc" low-end hardware component platform, in addition to an overall capacity scheduling system for the last-mile logistics scenario. Overall, Haomo's hardware ecosystem from vehicle domain control to last-mile capacity equipment has basically taken shape, but due to the suspension, it could not continue to be promoted.
In terms of business volume, Haomo.AI's assisted driving product HPilot is mounted on more than 20 Great Wall Motor models such as Haval, Tank, and WEY. As of 2024, the user assisted driving mileage broke through 87 million kilometers, and in 2025, the user smart driving total mileage broke through 250 million kilometers. Haomo's passenger car assisted driving system shipment volume once broke through hundreds of thousands of units, one of the few third-party smart driving suppliers in the industry to achieve large-scale factory-installed mass production.
From the revenue structure, Haomo.AI's dependence on the Great Wall system is extremely high. According to financial data around 2024, approximately 98.7% of the company's revenue came from orders within the Great Wall system. This single customer dependence was a guarantee of stable growth in the early stage. However, when Great Wall Motor began to introduce external suppliers such as DeepRoute.ai, Haomo.AI immediately lost the vast majority of its order sources.
In terms of revenue figures, Haomo.AI's annual revenue reached the level of hundreds of millions of yuan during the period from 2023 to 2024, and it was planned to achieve single-quarter profitability in the supermarket delivery scenario in 2023. However, starting from the second half of 2024, with the strategic shift of Great Wall in smart driving cooperation, the company's income shrank sharply. After April 2025, core executives left one after another, and the company's actual shipment volume had dropped to a low point. After all employees stopped work in November 2025, the company basically lost its operating ability.
In terms of financing, Haomo.AI completed about 7 rounds of financing in total, with a financing amount close to 2 billion yuan. Before the suspension in 2025, the company's valuation once approached 10 billion yuan, making it one of the startups with the highest valuation in the domestic smart driving track at that time. However, in the second half of 2025, with the news of suspension being spread out, that valuation was actually unable to be realized.
Haomo.AI's technology system can be roughly summarized as three pillars: "Incremental Smart Driving Platform Architecture + DriveGPT Large Model Driven + Entry-level Drive-Park Integrated Solution".
DriveGPT (Xuehu HaiRuo) Large Model is the most important technical barrier for Haomo.AI at the AI level. Haomo launched the autonomous driving generative large model DriveGPT in 2023. The model builds a visual perception large model to model the real world into a three-dimensional space. On this basis, it introduces open-source text and image multimodal large models to achieve the ability to "identify all things like humans". As of October 2023, DriveGPT has screened out more than 10 billion frames of internet image datasets and 4.8 million autonomous driving 4D Clips data. At the cognitive reasoning level, DriveGPT describes driving environments and intentions by building "driving language". It assists driving decisions by combining navigation guidance information, ego-vehicle historical actions, and massive knowledge from external large language models to solve the limitations of traditional autonomous driving decision-making capabilities.
In the field of Full-scenario Low-cost Smart Driving Architecture, Haomo established the "Drive-Park Integrated" technology route early on. The company's core judgment is that the hardware design of separate drive and park will gradually exit the market. More cost-effective drive-park integrated domain control solutions will become mainstream. Based on this, Haomo launched three chip and sensor flexible selection product series, HP170, HP370, and HP570, achieving low-cost coverage from highway to city full-scenario. Among them, HP170 is the industry's first drive-park integrated low-cost smart driving solution to realize map-less NOH for highways and city expressways. It is also the only mass-produced smart driving system in the industry that compresses the highway map-less NOH system to a single MCU.
In terms of Sensing Capability, Haomo utilized a visual perception model to achieve 360-degree full-field dynamic sensing, reaching a measurement accuracy of 30 cm within a 15-meter range, and accuracy within 2 meters can be higher than 10 cm. Utilizing a pure visual recognition scheme, it can detect small target obstacles of about 35 cm beyond a 50-meter distance, achieving a 100% obstacle avoidance success rate. The common goal of these technologies is to continuously approach the experience threshold of high-end smart driving "full-scenario, full-coverage, low-cost" without increasing the cost of sensors and chips.
But before the suspension, there was a major error in the promotion of technology routes at Haomo.AI: on the map-less route earlier than XPeng and Huawei, it failed to form a sufficiently focused advantage. It still retained the technical layout of HD maps and failed to completely complete the leap from "map-based" to "map-less". This technical gap directly led to its frequent delays in the mass production landing process of City NOH. When competitors had fully realized map-less in autonomous driving, Haomo.AI's strategic wavering and resource dispersion finally caused it to lose the possibility of catching up during the key competition window.
Haomo.AI's overseas layout is significantly insufficient compared to domestic peers, and no substantive global deployment has been formed.
The company has a small number of international cooperation attempts at international exhibitions and capital levels. The shareholder Qualcomm Ventures (Qualcomm Ventures) in the financing stage provided support for its docking with the international chip ecosystem. Haomo.AI had established limited technical exchanges with multinational parts manufacturers such as Bosch, but had not achieved breakthroughs through joint ventures or project fixed-pointing. At the level of passenger car solution output, HP170 met the E-NCAP 5-star AEB safety standard and theoretically had hardware compatibility for export to the European market. However, as of the suspension, Haomo had not reached a formal mass production cooperation with any overseas OEM. It also did not deploy demonstration or commercial projects in markets such as Europe, the Middle East, and Southeast Asia like competitors in the same track, Momenta, Pony.ai, or DeepRoute.ai.
Since Haomo.AI has never formally disclosed overseas fixed-point contracts or overseas revenue, it can be judged that its overseas layout is overall in a state of not having started. Haomo's idea of relying on Great Wall Motor's whole vehicle export to achieve incidental export in the passenger car smart driving field, and expanding overseas distribution channels in the last-mile logistics unmanned delivery vehicle field, were all not implemented.
Starting from November 2025, Haomo.AI's actual operations have been in a completely suspended state. In 2026, the core issue of the company is no longer business development or IPO planning, but debt repayment and personnel follow-up. So far, there is no public sign indicating that Haomo.AI can be saved or restarted. In the capital end, several long-term investors (including Great Wall, Meituan, Hillhouse, Qualcomm, etc.) have not provided relief funds again.
Regarding future trends, there are currently several possibilities: first is liquidation and deregistration, liquidating the company's property in accordance with China's "Company Law" and conducting employee creditor rights clearance. This will be the most likely endgame for Haomo.AI; second, assets are acquired by other smart driving companies or OEMs. The most potential acquirer may come from third-party suppliers outside the Great Wall Motor system, or an entity enterprise that has certain hardware and software synergies with it. However, due to Haomo's technology scheme being highly dependent on the Great Wall vehicle architecture, the independent acquisition value has shrunk significantly; third, remaining technology assets enter the judicial reorganization procedure.
The fall of Haomo.AI is almost the most typical startup company failure case in China's smart driving track in 2025. It proves that even with a decade of large factory technical accumulation, comprehensive industry chain support, a luxury capital lineup, and an exclusive supplier status of Great Wall Motor, if core promises cannot be fulfilled at key turning points, and the leap from "map-based" to "map-less" cannot be completed for a long time, while the customer base is highly single and difficult to build an independent business model, it will eventually lead to an irrecoverable end.
Note: Haomo.AI has declared a full staff stop work in November 2025. A large amount of data in this article reflects the historical situation before the suspension (from 2024 to mid-2025), and some commercialization information may no longer apply to the current situation.
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