GAC AION ES 係一款「入門級純電動房車」，定位係新手司機嘅第一部車、小家庭嘅日常代步車，以及由燃油車轉揸電動車嘅過渡選擇。GAC AION ES 嘅賣點係實惠嘅車價、實用嘅空間同可預期嘅續航力，冇花巧多餘嘅配置，以實用為主。
The GAC AION ES is an "entry-level all-electric sedan", positioned as a first car for new drivers, a daily commuter for small families, and a transitional choice for those switching from petrol to electric vehicles. Its selling points are its affordable price, practical space, and predictable range – a no-fuss, practical vehicle.
