The IONIQ 5 is Hyundai's flagship electric SUV, positioned as an "electric lifestyle utility vehicle". Its design is inspired by Giorgetto Giugiaro's work from the 1970s, blending retro and futuristic elements. Its selling points are 800V ultra-fast charging, V2L function, and spacious cabin (3,000 mm wheelbase). It targets EV buyers who seek a combination of technology, space, and practicality.